NewBase announces new additions to South Asian team

Danny Singh, Sarin Wee, and Veron Chua promoted to APAC senior management

Cosmetic giant M.A.C launched on Myntra with high-decibel OOH campaign

OMI (Outdoor Media Integrated ), the agency vertical of Laqshya Media Group was assigned the responsibility to create the buzz for the newly launched...

BARC Week 35: Zee Anmol leads Hindi GEC category sixth time in a row

According to BARC data for week 35 (August 26– September 1), Zee Anmol continued to lead collectively in the Hindi GEC category while Sony Entertainme...

Mathrubhumi launches ad campaign for extended Onam holidays in Kerala

A special campaign is launched by group to cash in on long weekends in September

Mindshare bags 11 metals at Audacity ICMA 2017

A total of 31 awards were given away at the second edition of the Indian Content Marketing Awards

ICMA 2017: The story is everything: Gaurav Jeet Singh, HUL

The Head (Media) of South Asia at HUL shared his thoughts on the importance of generating a great content creation process

Guest Column: Why digital OOH matters now more than ever: Shriranga Sudhakara, Vyoma

An estimated growth of 25 per cent CAGR by 2019 for the DOOH sector is also a strong validation that the market landscape is swiftly warming up to enr...

ICMA 2017: Spend 6X of content creation budget on promotions: Rajiv Dingra, WatConsult

The Founder and CEO of WAT Consult spoke about the mistakes to avoid while creating branded content

Amazon India leads BARC's Top 10 Brands @Week 35

E-commerce majors reinstated their positions at BARC’s Top 10 Brands for Week 35 (August 26-September 1)

What if robots were to get into the media, advertising, and marketing sectors…

Gary Conway, CMO, Automation Anywhere, gives a sneak peek of what could happen to these sectors in a couple of years with bots entering the picture

Mindshare's ANNA introduces 'progammable' media

The new service will be offered with partners AppNexus and Jivox.

ICMA 2017: Media needs stories and vice versa: MK Anand, Times Network

At the e4m Content JAM, MK Anand, MD and CEO, Times Network talked about the importance of stories for brands, their symbiotic relationship,media’s ro...