Our new brand identity is in sync with evolving needs of our customers: Tomas Hrdlicka, CMO, Home Credit India

Tomas Hrdlicka, Chief Marketing Officer, Home Credit India spoke to exchange4media exclusively on the objective behind repositioning the brand, the co...

Could IPL franchises piggyback on Star India’s dynamic social media and digital presence?

Star India is known for its dynamic presence on social media and just like franchises in the PKL, could IPL franchises go from the current “superpower...

Noted Kannada journalist Gauri Lankesh shot dead

The activist-journalist was shot dead at her residence in Bengaluru on Tuesday

Sony's TV-only strategy could have cost them the IPL media rights

Sony Pictures Network (SPN) might have missed a trick by not partnering with a digital player to jointly contest the IPL auctions

Empowered with IPL rights, is Star better prepared to counter TRAI order implications?

Industry is confident that Star India will have innovative strategies in place if TRAI's tariff order gets a go-ahead

Our strategy was very high risk and we were very concerned: Uday Shankar, Star India

In an interview with exchange4media, Uday Shankar spoke about his biggest fears during the IPL bidding process and his plan to leverage this big-ticke...

Radio City offers customised content at LMRC, monetisation could be underway

Radio City partners with Lucknow Metro Rail Corporation to create customized content packages

Star Sports' high rates for India-Australia series a strategy to prep market for IPL 2018?

A week before Star India bagged IPL media rights for a whopping Rs. 16,347.5 crore, it had hiked the rates for the upcoming India-Australia ODI series...

BookMyShow brings Starcom on board as media partner

Starcom to provide communications solutions for Book My Show across all mediums

ICMA 2017: Master content-marketing multi-year programs by brands

Bendaryl, Dainik Jagran and Accenture’s master content-marketing programs were engaging and helped the brands create a buzz

Teacher's Day 2017 campaigns by brands were memorable and full of spirit

Many types of teachers from all walks of life didn’t just have digital campaigns to their names but were also felicitated for their never ending suppo...

Our aim is to become the smart money app for India: Akash Gupta, Mobikwik

The Vice-President of Marketing at Mobikwik said that they are focused on brand building and wish to hit 150 million users, the biggest number of merc...

9X media to curate playlists on Apple Music

9X Media to integrate playlists based on fan recommendations for Apple Music

Kent RO creates #DilSeKashmir CSR campaign to bridge relations

Short film Vaadi-e-Kashmir has been created to bring patrons closer to Kashmir and its people