Publicis India strengthens strategy team in Delhi

Publicis India today appointed Nisha Ganneri and Gursimran Singh as Associate Vice President, Strategy and Vice President - Strategy

Star India and SPN qualify for IPL broadcast rights for India

After the technical evaluation Star India and Sony Pictures Network have qualified for IPL TV broadcast rights while Airtel Reliance Jio Facebook, Tim...

IPL digital rights expected to be hotly contested

Digital rights for the IPL are currently with Star India

Star India wins all broadcast rights for Vivo IPL for Rs 16347.50 crore

Bringing end to all speculations, Star India has won the television broadcast rights for Vivo IPL

Star India delighted with its win of IPL media rights

As the nail-biting auction for IPL media rights came to an end, Star India emerged as the victor. Here's a lowdown on how the auction went through

IPL digital rights valuation grows by 672% in two years

In 2015, Star India had won the digital rights for the IPL for around Rs 303 crore for a period of three years. This time around, the highest bid for...

Can Star India break even at Rs 55 cr per match for IPL?

Going by the numbers, Star India is essentially set to spend around Rs 3,270 cr on the IPL every year for five years

Airtel Wynk Music partners exclusively with InMobi for display ad monetization

Airtel Wynk Music intends to deliver a non-intrusive and high-quality user experience through this strategic alliance with InMobi

Eveready launches three new TVCs for their campaign 'Ise Brightest Kuch Nahi'

Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar

Cricket matlab Star India!!

With Star paying a premium to get cricket monopoly, will viewers and advertisers pay the price now?

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

How IPL became the 3rd most expensive sports property in the world…

The IPL, in money terms, is now 0.6% of India’s Gross Domestic Product. As a brand, it’s now worth $5,500 million.

Did sky-high pricing of IPL bid stop some firms from pulling out of auction at the last minute?

Industry insiders believe that few initially interested players might have found IPL to be too expensive an investment

IPL is a powerful property and can create lots of value for fans: Uday Shankar, Star India

Shankar fielded questions by journalists at a press conference after the IPL bidding rights were awarded to Star India

Lalit Modi not pleased with the final figure for successful IPL franchise, Twitter stays upbeat with #IPLMediaRights

Twitterati immediately took to #IPLMediaRights and reacted on the hot topic even as Lalit Modi, Harsha Bhogle, and cricket analyst Freddie Wilde analy...

MIB directs BARC India to stop ratings of TV channels using landing page

The MIB, in a letter to BARC, has termed the use of landing channels as violation of the provisions of extant interconnection regulations of Telecom R...