Be smart when buying a smartphone, advises Flipkart in its new campaign

The campaign brings out the inconvenience customers go through before their purchase and even when they do settle for a phone, they may not always be...

'Prepare today to win tomorrow' is the mantra behind ICICI Prudential Life's new campaign

The multimedia campaign aims to promote the brand’s innovative health insurance product

Onam festivities turn to gold with Tanishq’s latest ad film

The latest ad film by the brand depicts the joy behind the traditional harvest festival of Kerala

Guest Column: Simplicity is the secret ingredient: Manika Juneja, AVP – Operations, WATConsult

If you have ever seen a competitor’s campaign and thought ‘why didn’t I think of this?’ you need to follow these seven steps towards simple and effect...

Kailash Satyarthi Bharat Yatra garners mass support with a video campaign

The video highlights the appeal of children across the country to stand up and fight against child trafficking and sexual abuse

50-year-old brand Pensol launches its first-ever digital campaign #ChaloDuniyaChalaye

Created by SoCheersInfotech, the ad aims to create awareness about Pensol’s lubricant products

TDSAT refuses injunction on Dish TV’s plea seeking restrain on the launch of Star Bharat

Besides Dish TV, Videocon d2h which is being merged with the former simultaneously moved to court against Star India.

Media personnel assaulted after Ram Rahim verdict

After being sentenced in the rape case, Dera Sacha Sauda Chief Ram Rahim Singh followers assaulted police and journalists and set media OB vans on fir...

Mindshare India leads ICMA 2017 shortlist

A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

I&B Minister Smriti Irani urges TV news channels to exercise restraint

Irani tweeted industry body advisory cautioning TV news channels to exercise restraint while reporting on the violence in Haryana, Punjab and some par...