Matchbox Media from ITW Playworx bags media account of Richfeel

The mandate includes media planning and buying across platforms with a focus on performance marketing

COMIO announces agency partners for India market

Signs on PPR South Asia for PR, August Communications for Digital and Creative

Prasad Kathe joins Network 18 as Editor, IBN Lokmat

Kathe comes from NDTV where he produced and anchored shows such as Money Mantra, Marathi ke Naam Par, and Ek Bhaiyya Dooja Marathi

PAYBACK India appoints Gautam Kaushik as new CEO

Kaushik to spearhead India operations and lead critical business areas including Strategic Business Planning and Development, Partner Management & Acq...

BARC Week 30: Zee Anmol leads Hindi GEC after more than a year

According to BARC data for week 30 (July 22–28), Zee Anmol led collectively and in rural market in Hindi GEC category. Meanwhile, Star Plus continued...

Colgate-Palmolive's Q1'18 net profit increases 8 % YoY, ad spends reduce by 12.25 cr

Reported Net Sales of Rs. 1109.9 crore, a decrease of 3% over Q1 of the previous year

Vipin Kharbanda joins The Statesman as VP- Marketing

Prior to this, Kharbanda was working with The Tribune as Regional Head Marketing (North)

Kunal Pradhan named HT Delhi Editor; key editorial elevations made

HT Media also elevated senior journalists Sonal Kalra, Krittivas Mukherjee and Anup Gupta

BARC Week 30: What propelled Zee Anmol to no.1 spot in Hindi GEC?

According to the data provided by the channel, Zee Anmol is the top FTA channel in HSM garnering 691 GTVMs (Gross Television Viewership in Millions),...

Bar soap ads shun falling rose petals for grit and grime

Two brands, Vivel and Hamam have both cashed in on the women empowerment sentiment to create a refreshing brand communication

BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

While other arms of marketing will exist, digital is ubiquitous: Sunder Madakshira, Head of Marketing, Adobe India

Madakshira has been studying marketing for about two decades and talks about his transition from various Indian industry giants to Adobe’s marketing s...

Experiential marketing seeing spends even after GST and demonetisation: Prateek Kumar, CEO & MD, NeoNiche

Kumar believes that consumers are no longer experiencing the virtue of a brand but are instead experiencing what their five senses feel, which is why...

Five ads that became social media gold

We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

VIVO Pro Kabaddi records 59% rise in viewership for Season 5

Andhra Pradesh, Maharashtra and Karnataka witness significant increase in viewership

We are on the road to autonomy: Dr. A Surya Prakash, Chairman, Prasar Bharati

Dr. A Surya Prakash, Chairman, Prasar Bharati, recently spoke about the organisation still being on the road to autonomy, practice of neutral journali...

Netflix announces two new original series from India

Selection Day is based on Aravind Adiga’s book and Again is a supernatural female-led detective series set in New Delhi

Gritstones ropes in Amit Sadh

He will now be the face of the clothing brand He will now be the face of the clothing brand

TrulyMadly chooses InMobi as their ad monetization partner

Leveraging a combination of TrulyMadly’s highly engaged audience data and InMobi's powerful ad serving technology, advertisers can deliver high-perfor...