Tushar Pal joins Law & Kenneth Saatchi& Saatchi as ECD

He has over 15 years of experience across agencies such as Lowe Lintas, DDB Mudra, Ogilvy and FCB Ulka

Grey Group announces leadership appointments

Michael Houston promoted to Worldwide CEO; James R. Heekin III remains Executive Chairman

InCred ropes in Rahul Dravid as its brand ambassador

The company plans to work closely with Dravid on its marketing strategy through various online and offline marketing platforms

Hyperspace India elevates Arti Singh to VP- National

She will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients

POKKT bolsters its global leadership team

Siddharth Kelkar, Shrikant Rajemahadik, Wayne Li and David Zenna, along with Abdul Wahab roped in to drive greater growth and scale

Insecticides (India) is Associate Sponsor of Haryana Steelers in Pro Kabaddi League

The partnership as the sponsor of the Haryana team reinforces Insecticides (India)’s commitment to supporting sporting activities in India and engagin...

Laqshya Solutions creates outdoor campaign for Epic TV Channel’s new shows

The primary objective of the campaign was to gain maximum TG exposure and build high awareness about the channel and its offerings

Nalinikanth (Nal) Gollagunta appointed President & CEO of GE Healthcare, India & South Asia

Nal joins GE Healthcare from Cisco where he was the Country Head and Managing Director, Enterprise Sales – India and SAARC region.

Devendra Chawla to join Walmart India as EVP & COO

He will spearhead merchandising, marketing, and omni-channel functions.

SRK-Anushka starrer Jab Harry Met Sejal ropes in big brands

The much-anticipated SRK-Anushka movie is slated to release on August 4, 2017 and has attracted some of the biggest brands to associate with it. Thes...

Game on: How much is PKL worth? Rs 200 crore?

Kabaddi generated Rs. 122 crore in 2016, up from Rs. 48 crore in 2015

Google makes publishers an offer they can't refuse, maybe

Google is reportedly offering publishers more control over ad sales on Youtube as well as their own websites if they choose to use YouTube’s backend v...

We leverage every possible medium to market ourselves: Vivek Zhang, Vivo

In an exclusive interview with exchange4media, Vivek Zhang, CMO, Vivo India, spoke about the company’s India game plan, association with leading sport...

Go-to market capability drives results: Dr. Alok Bharadwaj, MD, CreoVate Transformation

Dr. Bharadwaj speaks to exchange4media on the leadership turf of building strategies and scaling up operations with powerful go-to market architecture...

Guest Column: Basics of choosing the right influencer for your marketing

Consolidate budgets and utilise them for a Class A, subject expert influencer, which will lend the asset or engagement a greater lifetime value, says...

Discovery-Scripps merger will control 20% of the US's ad-supported Pay TV audience

Discovery is betting to up its advertising revenue with its latest acquisition of Scripps Network Interactive with the latter having a coveted group o...

Innovations and coming up with new product ideas is the way to drive growth: Sachin Dingankar, Zydus Wellness Group

Sachin Dingankar, Head of Marketing, Zydus Wellness Group tells us why their products are market leaders in their respective categories

Dishum International Bhojpuri Film Awards hoist Bhojpuri flag in London

The show is being marketed with a 360-degree campaign including Outdoor, Television and Print Media

SVF wins at NABC - IBFA and Mahanayak Samman 2017

Wins a whopping 11 awards in various categories Wins a whopping 11 awards in various categories

Jab SRK met Amar Ujala

Superstar gave a candid interview in Amar Ujala to promote his new film