Publicis Ambience and Ambuja Cement mutually part ways

This decision marks the end of an almost four-year association between the two parties

Parle Products takes on counterfeiting with latest campaign

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

V Shantakumar joins Pitchfork Partners as senior strategist and board member

He was former chairman of Saatchi & Saatchi India and has already been involved with Pitchfork Partners for more than two years as a consulting partne...

MSL India Announces New Video, Social and Content Leadership Roles

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

Isobar announces Global Isobar Commerce Practice

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery cent...

Gutenberg appoints Christina Daniels as Director of Content for India

Daniels brings an experience of 15 years in the field of corporate storytelling

IPG Mediabrands launches MAGNA in India

The agency will be headquartered in Gurgaon The agency will be headquartered in Gurgaon

Guest Column: The Four Faces of a CEO: Piyush Sharma

Piyush Sharma, former CEO – New Initiatives, ZEEL, dissects monomyths and talks about the various driving forces that make people eligible for C-suite...