Zenith wins media duties of French dairy giant, Lactalis

Zenith now handles the business of Lactalis in 26 countries, including India

Madison Media appoints Saurabh Tyagi as GM to head Titan Media AOR

He joins the agency from Times Network where he was the Head of Revenue Strategy and Planning

Avian Media bags PR mandate for Pratt & Whitney

The mandate includes reiterating P&W’s strengths and commitment to India, promoting technology leadership and innovation as well as building advocacy...

Nucleus PR bags PR mandate for Unibic Foods India

Nucleus PR is a nine-year-old firm that handles clients across various verticals

We spend money only when we can measure it: Sandeep Aggarwal, CEO, Droom

In conversation with exchange4media, Aggarwal speaks about how the company plans to step up its marketing and branding game through its Rs. 225 cr bu...

LinkedIn plans on launching native B2B videos

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B cont...

Rashi Goel appointed VP Consumer Communications and e-commerce at Nestle; Vikramjeet Singh replaces her at Heinz

With Rashi Goel’s move to Nestle, Kraft Heinz India has appointed Vikramjeet Singh as CMO to lead the marketing, media and consumer research function

When everybody in the industry was de-growing during demonetisation, we were growing: Neelima Burra, CMO, Cargill Foods India

After a stagnant growth over the last few years, Cargill Foods India has taken a leap of faith by bringing about various changes within the organisati...

Pocket Aces forays into China

Enters an exclusive partnership with WebTV Asia to launch content on Alibaba-owned Youku Tudou