Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayas...

Putting its best foot forward: In conversation with Soumen Das, Senior Marketing Manager, Skechers

Soumen Das, Senior Marketing Manager, Skechers on the marketing strategy of the brand, marketing mix, key challenges and user-engagement activities

Budweiser launches equity campaign to mark a decade in India

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s story

Wieden+Kennedy launches the Royal Enfield Protective Gear campaign

Film shot at awe-inspiring locales of Darjeeling’s Lebong Valley, Maharashtra’s Hemalachi Tanda and Sikkim’s Yumthang Valley

Is Rajeev Chandrasekhar buying TV9?

As per latest buzz in the industry Rajeev Chandrasekhar is in talks with Srinivasa Raju for TV9 stakes

e4mSpotlight: Influencer marketing: To trend or not to trend

Brands are now looking at achieving substantial marketing objectives with influencer marketing

How Star India is cashing in on the Game Of Thrones fever

With today’s early morning premiere of the seventh season of ‘Game of Thrones’ on Hotstar, following up on Star World tomorrow, Star India has managed...

Reliance Jio grows at 4.25 per cent monthly: TRAI report

TRAI releases telecom subscription data for the month of May, highlighting the performance of Reliance Jio, BSNL, Bharti and others

Roda Mehta honoured with AAAI Lifetime Achievement award

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

MY FM brings Jalsarath to Surat

The event will be promoted through a 360-degree marketing campaign that involves print, outdoor, social media and experiential marketing

Viacom18 Consumer Products welcomes animated stars, Peppa Pig and George

To mark the India entry, some of the largest Peppa Pig parties are being held across four cities in India, in association with Hamley’s

TM Talent Management announces 'All About Music'

All About Music, a unique B2B music ‘unconference’, will be held in September in Mumbai

HDFC Life and VOOT launch HDFC Life YoungStars Season 2

YoungStars, a digital talent hunt for kids, is now streaming exclusively on VOOT