Anushka Sharma plays over 5-second interest span in new Nivea Body Deodorizer ad

Nivea India’s new digital campaign highlights the eccentricities of consumption habits in the digital space

Yahoo Mail introduces new interface making it cleaner, faster and more intuitive

New design, better organisation tools and increased personalisation makes it an altogether new experience for users

Flavoured summer drinks aptly promoted through JCDecaux Street Furniture in Delhi

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

Chennai Metro Rail extends advertising opportunities to brands

Exclusive advertising rights for CMRL Rolling Stocks (trains) are with JCDecaux. This includes external wraps and internal train branding.

Star Plus dominates Hindi GEC @BARC Week 25

According to BARC data, Star Plus and Zee Anmol dethroned Sony Pal to lead Hindi GEC collectively and in rural market, respectively, in Week 25

Rolls-Royce India awards PR and communications responsibility to First Partners

First Partners’ mandate is to develop and implement a strategic communications framework for Rolls-Royce India and South Asia

Amazon India rules BARC's Top 10 Brands @Week 25

Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)

Has the GST campaign missed the bull's eye, ask experts

Experts feel that the GST campaign is high on nationalism but low on relevant details

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user...

Rahul Mathew named NCD of DDB Mudra Group, Brijesh Jacob to be the Group's Chief Creative Technologist

Both transitions are effective from July 01, 2017, and Mathew and Jacob will be closely working with Sonal Dabral, Chairman and Chief Creative Officer...

Online video is a long game: Nickhil Jakatdar

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to...

World Social Media Day: Industry experts herald growth of video content, VR and AI

Today on World Social Media Day, industry experts tell us what has changed in the social media space over the last one year and what can be expected t...

Yatra embarks on a new journey

As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site...

Guest Column: A look at the print industry and the changing media landscape: MV Shreyams Kumar, Joint MD, Mathrubhumi Group

The coverage of local news by regional language newspapers has given circulation the much needed momentum to express consumers’ grievances and aspirat...

Maxus retains Shoppers Stop media mandate

The multi-agency pitch saw participation from all the major agencies

MY FM is exclusive music partner for Jab Harry Met Sejal

Shah Rukh Khan released the first song, Radha, from the film in the presence of 7,000 women named Sejal in Ahmedabad with RJ Archana Jani

Zeta picks up stake in ZingHR

ZingHR will also now offer its clients Zeta’s digital employee benefits solutions

Kedar Teny joins SPN as Senior VP, Marketing & OAP

Kedar Teny will be taking care of marketing and promotions for SPN’s nine sports channels

GreenCheese wins PR mandate for Dainik Jagran INEXT and ISCKON

The accounts will be handled by lead strategist Lovejeet Alexander, from the Gurgaon office.

Vyoma Media invited to be the first Indian member of DPAA

Vyoma to manage the Indian Chapter and integrate DOOH best practices from around the world

B Srinivasan, MD, Vikatan Group appointed as Director of FIPP Board

The FIPP Management Board appointed Srinivasanalong with Dr. Hans H. Hamer of Axel Springer SE and Jennifer Savage of Time Inc. as Directors in its la... crosses 50 million unique visitors in June '17

As per Google Analytics, leads in engaging users for an average of 1.7 minutes per page

Outbrain expands mobile app offering to marketers globally

Partners with mobile attribution companies TUNE, Adjust, AppsFlyer and Kochava to launch unified Outbrain Dashboard and connect data for smart optimis...