Star Sports 1 Tamil TVC is all about Tamil Pride

The regional channel, which is the first of its kind in India, kicked off recently with a 360-degree marketing campaign, #MachiAreYouReady

iProspect India sponsors ‘iProspect Challengers’ in Ultimate Table Tennis League

The league will be aired live on Star Sports Select HD and streamed live on Hotstar

Creativeland Asia wins mandate for Luxor, Parker and Waterman

Willhandle the mainline, experiential and digital duties as the marketing communications partner

Brand Safety in India is still nascent: John Montgomery, GroupM

John Montgomery, GroupM‘s Global Executive Vice President of Brand Safety, talks about points that marketers today need to be mindful of to ensure bra...

Smartron partners with Eros Now to provide seamless entertainment content

Offers highly intelligent and customised entertainment experience based on TronX machine learnings

OTT space not homogenous, there's room for everyone: Vishal Maheshwari, Vuclip

We chatted with Vishal Maheshwari, Country Head (India) of Vuclip, about his take on the Indian OTT space, the company’s views on monetization and wha...