ASCI introduces ‘Independent Review Process’ to overall complaints procedure

Appoints Justice Mukul Mudgal (Retd. Chief Justice of State, Punjab and Haryana) as Chairman for all Independent Review Process cases; appoints Dr. CB...

GM could not innovate for the Indian market, say branding experts

The companyhad been performing poorly in India and held less than one percent share of India’s car market

MullenLowe Lintas Group promotes Ameer Ismail to President, GolinOpinion

GolinOpinion manages the PR mandate for some leading global and Indian companies and brands

Content, communication, commerce & context are driving digital transformation: Dr. Jai Menon, HT Media

Dr. JaiMenon, Group Director, Technology, HT Media, shares key insights into the digital transformation of the media giant

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic millennials: Barin Mukherjee, DigitalF5

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience...

Outbrain Expands Programmatic Access on the AppNexus Marketplace

Outbrain’s premium native placements now available to programmatic buying through AppNexus

Normalcy restored; news channels back with BARC

News channels resumed watermarking from 12 am Friday night. The rating will be as usual from here on now

Broadcasters welcome reduced 18% tax slab on cable TV and DTH services under GST

Broadcasters will now have an out pay of 18 per cent under GST compared to 21 per cent (15 per cent service tax+ 6 per cent VAT) under the earlier...