Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

CLA parts ways with Micromax; cites outstanding payment as one of the issues

CreativeLand Asia won the global mandate for Micromax in January last year as the creative agency on the back of a multi-agency pitch. Now in an inter...

Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra vertical

Walavalkar will provide strategic counsel to the company’s Pharma and Healthcare practice as well

Reseting the world for women: Industry veterans on importance of women in professional services

Industry veterans discuss what it takes for women to be successful in today's world, which has traditionally been biased towards men

Guest Column: Interactive marketing can be up to 12 times more productive than direct marketing: Ambika Sharma, Pulp Strategy

Ambika Sharma, Founder and MD, Pulp Strategy, gives the low-down on the most sought after strategy

LG's 'Signature' product line to debut in India, will target premium TV and print ads

LG forays into premium consumer electronics (CE) and home appliances (HA) by launching a new line of products under the brand name Signature

Sandeep Balani named Head of India at Outbrain

Balani will be responsible for managing both the Publisher and Advertiser sides of the business

Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing

Subscription and advertising might be the answer to OTT's monetisation problem

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to...