RecordTV launches Blaze, an AI-based conversational bot in India

Blaze searches the web for news, videos, tweets and delivers stories directly to one’s Facebook messenger

Gotcha! Pandya bros' Twitter fall-out was, in fact, a promotional gimmick

The cricketer duo on the IPL Mumbai Indians team had the Twitteratti fooled as they played out a faux fight as part of the Citrus Pay ad campaign

We want to collaborate with other ad clubs: K. Anbuchezhian, President, Ad Club Madras

He also speaks about Chennai’s unique predicament as a city to attract young talent from outside the city

My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

Rajeev Sharma elevated as Country Managing Director, G4S India

In his new role, Sharma will report directly to Claude Allain, President, G4S Middle East and Asia

Adobe appoints Sunder Madakshira as Head of Marketing for India business

Madakshira to lead the local brand campaign and marketing efforts for Adobe India

Hathway ropes in actor Madhavan as its brand ambassador

The actor to represent Hathway broadband in a new pan-India campaign

GroupM launches global content investment and rights management firm, Motion

Richard Foster, currently the head of GroupM Entertainment, has been appointed CEO of Motion Content Group, which will be headquartered in London and...

Guest Column: How not to let Consumer Engagement turn into entertainment: Sriharsh Grandhe, EVP, LinEngage

How did a sophisticated and mature science like Consumer Engagement, which itself is quite a vast subject, take a not-so-good turn?, mulls Grandhe

iCubesWire bags digital marketing mandate of Sanghi Cement

iCubesWire to drive and deliver digital marketing requirements including social, search and media

Netflix catches up; now streaming Kannada movies too

Netflix’s plans include engaging local viewers with local content

The Week takes rivals head-on in latest ad campaign

Urging competitors to dispute their claims, Malayala Manorama said that the campaign sought to set the record straight for the advertising industry

BTVi ropes in Anuj Katiyar as Marketing and Research Head

Katiyar will play a pivotal role in leading the brand’s growth strategy

BCCL books Arnab for cheating; Arnab calls BCCL 'crying Goliath'

BCCL has lodged a complaint against Goswami and journalist Prema Sridevi for commission of offences of theft, criminal breach of trust, misappropriati...

Unregulated consumption of content online and on OTT is a challenge: Jawahar Goel, Chairman and MD, Dish TV

Dish TV’s recent merger with Videocon DTH will make it one of the largest players in cable and satellite distribution in the country. Jawahar Goel, Ch...