DDB MudraMax appoints Sommnath Sengupta as Head, Tech Innovations, OOH and Experiential

Sengupta was earlier the National Creative Director at Kinetic Worldwide Or The award-winning innovator is also a mixed media installation artist

Law & Kenneth Saatchi & Saatchi goes Americana inside out with its latest campaign for Jockey India

The campaign includes a TVC, Print, OOH, and will also use radio and digital for engagement and activation

Mullen Lintas Mumbai wins integrated advertising mandate of Too Yumm!

Initiative from the IPG - Mediabrands group has won the media duties for the brand

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Isobar India bags digital and social media mandate for Duroflex

The agency won the account after a multi-agency pitch and will manage it from its Bengaluru office

The One Show Announces 2017 Winners; Best of Show honour for The Refugee Nation

243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries

Perfect Relations to add VR and AR to its digital offering

The aim is to enable brands to create effective PR campaigns, which will use new technologies to showcase clients’ products and services in a unique m...

Twitter’s Jinen Kamdar moves to Buzzfeed

Kamdar announced that he will be moving to Buzzfeed as VP Product

Google updates AdSense to increase transparency for website publishers

Google will launch a Policy Center to make publishers aware about policy actions that affect their sites and pages

IPL 2017: Last leg of the game, brands get aggressive with advertising

Brands are getting aggressive with their social media campaigns as IPL season 10 comes to a close. JIO, Vodafone, Gionee campaigns rule digital

Digital venture Live History India makes the past come alive, one story at a time

Live History India, a new digital platform focused on bringing alive Indian history, stands apart due to its intensive research and network of 50 auth...

PNB MetLife launches new digital campaign #MakeTime to drive insurance awareness

The life insurance company has released an ad film with the theme of protecting a family’s future

Technology is bridging the gender gap: ABP Session at WEF 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea w...

HT’s Ashok Bindra moves to Open Media Network as CEO and Publisher

Ashok Bindra replaces Manas Mohan as CEO and Publisher of Open Media Network following his two year stint at Mint

Success is all about evolving and learning: Dr. Subhash Chandra

With Essel Group celebrating 90 years of its existence, Rajya Sabha Member of Parliament and Chairman, Essel Group, Dr. Subhash Chandra shares some re...

Corporate Super Chef Season 2 ends on a high note

Corporate Super Chef FoodFest finale was attended by Celebrity Chef Ranveer Brar