L'Oreal India calls for a media review

The account size is estimated to be around Rs 300 crores

Jury Chairs announced for Goafest 'ABBY AWARDS 2017'

jury deliberation process for CREATIVE ABBY and MEDIA ABBY's has just culminated

SureWaves MediaTech launches programmatic television advertising marketplace, 'Skynet'

BARC India is the Data Partner for Skynet, ensuring constant and accurate updates on viewership figures and trends

Marketers are dealing with a generation averse to advertising: Nigel Hollis, Chief Global Analyst, Millward Brown

Hollis on how the global brand advertising industry been progressing and how much of it will trickle down to India or SE Asia.

Lux Cozi joins Kolkata Knight Riders squad

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years

Nestle MUNCH partners with multilingual blockbuster Bahubali 2

The brand launches five new limited edition packs and a mega consumer campaign on TV and social media

Outbrain launches Automatic Yield, an industry-first technology to connect content and revenue

Automatic Yield will let publishers measure the value of each and every piece of content they produce and publish, in real time. Singapore Press Holdi...

Mathrubhumi Group launches e-learning portal

www.silverbullet.in is an online learning system for students taking engineering and medical entrance exams

Hindu Group's RoofandFloor appoints Cognizant Vice Chairman Lakshmi Narayanan as Independent Director on the Board

Narayanan brings in over 25 years of global information technology and executive experience to RoofandFloor

Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

Algorithms are not fool-proof: Google’s UK fiasco a wake-up call for marketers?

After the recent ad controversy in the UK, brands across the world are now concerned that if Google, a leader in programmatic, can go wrong there is s...

CBFC denies airing of 'The Danish Girl' on Sony Le PLEX HD; Twitteratti criticizes decision

CBFC had cancelled the scheduled broadcast of Oscar-winning movie ‘The Danish Girl’ on Sony Pictures Network’s channel, Sony Le PLEX HD, on March 26,...

Hindi News cluster ruled over English news cluster on the back of Assembly Election results @BARC Week 11

Hindi news cluster garnered an impressive 368 million impressions as against 1.9 million impressions fetched by English news cluster on the back of As...

As Madras HC hears closing submissions, TRAI confident about tariff order’s rollout from April 3

Star India and Vijay TV have contended that TRAI has overstepped its jurisdiction by pricing content

I am pro-military, pro-India, not right-wing; proud to have Rajeev Chandrasekhar as one of my largest investors: Arnab Goswami

In a freewheeling interview with BW Businessworld’s Suman K Jha, Arnab Goswami rubbishes the charge that he’s pro-Modi, citing stories like ‘Lalitgate...

Zee Entertainment certified as a Great Place to Work

Achieves the certification by Great Place to Work® Institute, India

Lux Cozi joins Kolkata Knight Riders squad

Innerwear giant gets on board as one of the official sponsors of KKR for two consecutive years