Will IPL season 10 help ad spends out of the shadows of demonetisation?

Being the country’s most lucrative sporting event, IPL Season 10 is expected to turbo-charge brand spends after demonetisation wiped off Rs 1600 crore...

Talent matters, not gender, says TOI campaign #NoConditionsApply

On the occasion of International Women’s Day, #NoConditionsApply raises pertinent questions as to why the society still has different rules for daught...

GiverHer5 asks women to support rural school girls

Law & Kenneth Saatchi & Saatchi has conceived and launched a social movement crowd source funding for providing girls from rural India reusable, hygie...

MEC India wins media mandate for Corvi LED

The agency will manage all traditional and digital media outlets; the account will be handled by the Mumbai team

Crosshairs Communication wins PR mandate for India Today Conclave

The PR mandate was awarded to Crosshairs Communication for the third time in a row

Wizcraft appoints Sandeep Mehta as COO and National Head - Brand Activation

This new senior-level appointment comes as Wizcraft announced its 29th Foundation Day earlier this year

Pepperfry launches #womenofpepperfry campaign to celebrate International Women's Week

Pepperfry will be reaching out to over 1 million women consumers through this campaign

Star Plus-Aamir Khan's 'Nayi Soch' campaign crosses 40 million views across digital platforms

In conversation with Gayatri Yadav (President, Consumer Strategy & Innovation) and Narayan Sundararaman (General Manager, Star Plus) on the thought be...

Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

In January, Pankaj Pachauri announced his plans of challenging the traditional news television model through his mobile-only venture

AndBeyond.Media launches revolutionary Header Bidding S2S

By allowing multiple buyers to bid on ad spaces at once through a unified auction, S2S will increase the value of a publisher’s programmatic ad yield,...