Kapil Batra, Puneet Kapoor take on larger responsibilities at McCann Worldgroup India

Kapoor has moved in to helm the creative in Bangalore while Batra has moved to the position of the Creative Head for McCann Delhi operations

Samsung India customer service campaign crosses 100 million views on YouTube

‘We’ll Take Care of You, Wherever You Are’ campaign reaches milestone within seven weeks of its launch

Scarecrow Communications bags creative duties for Rasna for 2017

The agency has worked upon a new ad campaign for the brand called ‘Pyarelal Ka Bachpan ka Pyar’ for the brand, which will be launched tomorrow

Carried Yesterday : ZEEL appoints Prathyusha Agarwal as CMO

Prathyusha Agarwal appointed as Chief Marketing Officer for Zee Entertainment Enterprises Ltd (ZEEL). She was earlier Head of Marketing at Tata UniSto...

When Paper Boat’s founder tried to bring back 25kgs of purple carrots from Turkey to recreate a forgotten Indian drink…

Three of India’s leading entrepreneurs Neeraj Kakkar of Paper Boat, Vijay Shekhar Sharma of Paytm and V Vaidyanathan of Capital First came together at...

Isobar India bags digital mandate for FOX Life and NatGeo India

There is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life, says Gopa Kumar, Vice President, Isob...

Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

With just 4% contribution to Adex in 2016, have ecommerce lavish spends been cut to size?

Surprisingly, ecommerce that had taken the media market by storm in 2015 contributed only 4% to the total pie in 2016. In fact, investment by e-commer...

Lokmat Media ropes in Ayaz Memon as Editorial Advisor, Sports

His expertise and background in sports journalism becomes the starting point as Lokmat aims to bring its readers high quality sports reportage, analys...

News7 Tamil ropes in ROI Media for ad sales

News7 Tamil reaches out to the entire global Tamil diaspora spread across various countries and time zones

Broadcasters confident about 13 per cent Adex growth predicted by Pitch Madison Advertising Report 2017

Broadcasters share their take on the 13 per cent growth projected by Pitch Madison Advertising Report 2017 for television to achieve Rs 21,296 crore i...

Network18 posts loss of Rs 79 crore while TV18's income rose marginally from Rs 247.7 crore to Rs 250 crore

Both the listed companies of Network18 group reported significant downturn in their financial performance during the third quarter ended on December 3...

9X Tashan and Godrej No.1 team up for beauty contest

Punjab Di Beauty No.1 is a step forward in their relationship with Punjab consumers, says the soap brand