NYE mass molestation spurs social media campaigns for women safety

Bengaluru Football club and social media agency Autumn Worldwide have created digital videos in response to the Bengaluru NYE Mass Molestation inciden...

Sanjeev Srinivasan appointed as CEO-MD, Bharti AXA General Insurance

The new CEO will focus on Bharti AXA’s go-to-market strategy of creating a balanced portfolio, driving new distribution tie-ups, and creating a custom...

India's digitization offers new opportunities for Indian marketers: Warc report

Warc, the global marketing intelligence service, has released its Asian Strategy Report 2017, an analysis of the region's most effective marketing tre...

Trust in media plunges to all-time lows: Edelman Trust Barometer Report 2017

The annual study found that 2016 saw the largest-ever drop in trust across the institutions of government, business, media and NGOs

'Republic' chooses LinkedIn to build a dream team

The venture aspires to create a movement that will put the power of journalism into the hands of the citizens, and will be India's first footprint int...

IBM to partner Godrej Interio’s digital transformation

The leading furniture maker will leverage IBM’s design thinking and commerce solutions to deliver personalized,seamless omni-channel brand experience

Whopping 600% YoY growth for Droom in calendar year 2016

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through a...

Are Indian advertisers ready to combat Methbot?

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network...

As Adblock hits ad sales revenue, Indian news websites grapple with tech glitches

Aggressive Adblock Plus software updates that beat the latest adblock-block seem to be keeping Indian news websites on their toes