Snapdeal, Amazon, Pepperfry, Flipkart prep up for Diwali with new campaigns

While some players have kept their communication purely discount led, the others are trying to highlight the spirit of the festival

With 91% insertions, TV most preferred medium for FMCG ads: TAM AdEx Report

Number of ads for FMCG Sector increased by 25% in Jan-Jun’16 as compared to Jan-Jun’14 and 39% of total Ads on all mediums were from FMCG category, wh...

Maxus bags media mandate for Janalakshmi Financial Services

It has announced first association for Janalakshmi with BCCI as Official Sponsor of India Cricket

Eggfirst wins creative duties for Wok Express

After a multi-agency pitch, Eggfirst was chosen for the creative mandate as well as digital strategy and management

Indian sports sponsorship market at Rs 5,190 crore: KPMG CII Report

According to a new report titled The Business of Sports by KPMG in India, Indian sports viewership (TV) numbers grew 30 per cent over the two year per...

No 'Make in India' without makers in India - Rajiv Pratap Rudy

Rajiv Pratap Rudy, Minister of State for Skill Development & Entrepreneurship, intends to bring skilling to schools

HDFC Bank, Airtel, SBI are India’s most valuable brands: BrandZ report

The total value of India’s most valuable brands has risen by 30% over the last three years, with the Top 50 brands now worth $90.5 billion, according...

Uber unveils first brand campaign in India - Move Forward

The campaign is inspired by stories we’ve heard from our riders and drivers and demonstrates the way in which Uber has empowered Indians across strata...

Vijeeth Shetty joins LIQVD ASIA as President- Business & Services

He will oversee expansion of agency's growth plans with respect to the Indian market

Indian sports viewership (TV) grew by 30% between 2014 and 2015 : KPMG

According to the report titled The Business of Sports launched today by KPMG in India in association with CII during the Summit on Business of Sports...

Asian news broadcasters like Al Jazeera, Channel News Asia, CCTV offer an authoritative alternative to western broadcasters: Jim

Veteran Australian journalist Jim Middleton feels that news television in India is opinionated but interesting

Industry stalwarts discuss the business of sports leagues at KPMG CII Summit

At a summit on business of sports and entertainment, launched by KPMG in association with CII, business personalities and sport league owners talked a...

Hindi website shines across South Asia, wins WAN-IFRA Award

Amar Ujala, a cultural icon and one of India’s largest Hindi media groups, has made its mark on the international stage, with its flagship website ama...

ZEE TV's 'Ek Tha Raja Ek Thi Rani' wins accolades at 'Dainik Bhaskar INK Awards 2016'

The innovation for which the show got awarded was the front page ad of Hindustan Times that was an exact recreation of the actual newspaper that had a...

Tata Tea Kanan Devan organises 'Photography Escapade 2'

The winning shot will be gracing limited edition packs of Kanan Devan soon

Yes Bank emerges as world's most followed bank on Twitter

Also amongst the Top 5 most social media friendly banks in the world