Snapdeal unveils new brand identity with 'Unbox Zindagi'

The new brand identity repositions Snapdeal as the platform that believes in the potential and dreams of its consumers and partners them in their jour...

Taproot -adidas launches new campaign for para-athletes-'Odds'

The campaign is being launched by Taproot Dentsu and Carat Media and is led by an inspiring film featuring marathon runner Major DP Singh, India’s fir...

FCB Ulka appoints Mahendra Bhagat as National Creative Director

Bhagat will be based in Bengaluru and will support all FCB Ulka’s South offices. Prior to this Bhagat was with JWT Mumbai as Vice President and Creati...

LIQVD Asia appoints Dharmesh Shah as National Creative Director

Shah’s last stint was with FCB Ulka, where he spent close to 14 years with the agency

ASCI Board has very little role in determining whether an ad is offending or not: Srinivasan K Swamy

In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising St...

Patanjali's 'Swadeshi jeans' amuses Twitterati

The Group even expressed their interest to enter Pakistan and Afghanistan markets with its FMCG products

Global Citizen movement launches its India chapter

The platform will comprise a distinctive mix of events, grassroots activism, media campaigning and online activation, to catalyse India’s journey towa...

Nipun Mahajan joins Fiat Chrysler India as Head of Sales & Network Development

Nipun J. Mahajan has been appointed as the new Head of Sales & Network Development

Will Reliance Jio launch boost India's OTT segment?

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made head...

Facebook launches tools to help businesses expand internationally

Businesses can now use Facebook’s new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing on...