We have helped businesses transform into brands: Udit Pathak, Media Mantra

In a brief chat with exchange4media, Udit Pathak, Co-Founder & CEO, Media Mantra reveals what makes his agency different from other agencies, emerging...

SpiceJet launches maiden TV campaign to showcase unique offerings

Underlining the significance of a hot meal, spacious leg room and knocking off queues from the travel schedule among others, the airline flaunts a set...

Nature Fresh launches the new campaign for Acti-Lite

Conceived by FCB Ulka, and set against a melodious soundtrack created by Salim Sulaiman, the storytelling is about how a woman, by making little chang...

Center fresh rolls out new campaign for new 'Cool Cola' flavour

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner

UrbanClap, Jabong & TataCLiQ take a different communication tonality

While Urban Clap champions the cause of ‘same sex relationship’, Jabong takes a bold stand by breaking usual fashion clichés & TataCLiQ gets an unlike...

Guest Column: Inside the jury room and how to win at Cannes: Shailja Varghese, Brand New Media

In the second part of 'How content can become culture?' Shailja Varghese writes on 'Inside the jury room and how to win at Cannes'

Guest Column: Inclusive advertising: Possibilities of the future

The future will see more adverts provide customers with immersive experiences and seamlessly merge augmented reality and virtual reality, to provide v...

Graphic India hires Narendra Deshpande as Senior VP Production & Operations

Deshpande will work with Co-Founder & CEO, Sharad Devarajan to expand Graphic India’s animation projects and pipeline

Da Vinci Learning TV chooses Sketch Consultancy as its Marketing Agency

Sketch Consultancy will manage the entire outreach & marketing activities such as mall activations, outdoor media buying, radio, school activation and...

Leveraging data to create unified profiles will allow marketers to activate digital channels: Daniel DeZutter, Epsilon

In a brief chat, Epsilon’s Daniel DeZutter throws light on the changing landscape of the digital marketing space, where India figures in their analyti...

Jury meet for Fempowerment Women Achievers’ Awards 2016 held in Mumbai

The jury members included noted director Subhash Ghai, Chairman & Editor in Chief - Business World - Annurag Batra, Global Head For Leadership, Learn...