Guest Column: Analytics, big data with responsible selling emerge key trends in PR: Valerie Pinto, Weber Shandwick

The use of big data and analytics, the need to engage with different departments within the company in a communication program like research and devel...

FSSAI signs MoU with ASCI to monitor misleading ads in the F&B sector

This partnership will put in place a mechanism to monitor misleading advertisements and will lead towards streamlining advertisements effectively thro...

Language and cultural nuances can't be an excuse for not presenting good work: Ashish Bhasin, DAN

Bhasin shares his thoughts on why agencies globally need to move away from charity work to doing work for brands, why Indian entries are not doing jus...

Between digital and offline, we spend 15-30% more on digital: Vineet Sehgal, Quikr

With a dynamic market scenario and new players in the classified business, the marketing strategies of the current players see constant changes. In a...

Micromax's new 360-degree campaign to transcend language barrier in India

The campaign themed ‘Angrezipanti ko dikhao Angootha’ draws inspiration from the fact that a lot of heroes in real life come from diverse cultural and...

#PMSpeaksToArnab breaks Twitter records; sees potential reach of 304 million

The Prime Minister's interview with Times Now's Arnab Goswami has set a new record for conversations taking place on Twitter during a live news TV int...

Twitter announces searchable #stickers for photos

These #Stickers will act as visual hashtags to connect photos with others around the world

Colors Infinity trends on Twitter with over 8400 mentions

Colors Infinity’s recently launched property Infinity-On-Demand was one of the top trending hashtags with more than 8400 tweets on June 28

Brexit gives impetus to social video content with 31,168 videos generated

As people took to social media to discuss the controversial exit of the UK from the EU, video content took prominence, says a Meltwater study on Brexi...

PM Modi's Allahabad rally coverage spikes Hindi News viewership by 44%

The previous 4 weeks average impressions which stood at 869 impressions ‘000s rose to 1251 impressions ‘000s in week 24

9X Media's Audience - Brand Connect creates programming innovations for PepsiMoji campaign across channels

This partnership with the Audience - Brand Connect (ABC) division of 9X Media will provide the brand customised solutions across 9XM, 9X Tashan and 9X...

Maxus Digital conceptualises #RefreshTheCity campaign for LEE's Jade Fusion Denims

The campaign aims to promote urban denim culture by refreshing forgotten entities of city life through creativity, innovation and a sense of purpose

SPN to broadcast the Hero Caribbean Premier League in 6 Countries

The network has also acquired the digital rights for the tournament and will live stream the matches on Sony LIV

Sprite partners with Culture Machine to launch 'Sprite Comedy Konkout'

The digital challenge will kick off on the Comedy Konkout channel on YouTube today and will be hosted by the popular international comedy troupe – ‘Th...

Paytm spreads its O2O reach with same day delivery

Currently, the same day delivery is available on large appliances, mobiles and is already active on the platform

Minute & HT Media partner to deliver fan-created football content

The new joint venture will launch 90min, Powered by HT, to serve millions of football fans in South Asia in English and later in Hindi. Built on 90min...