EIKONA Connect: PR Industry helping India Inc. with better Customer Engagement

Eikona’s data reflects a very positive trend of how Earned Media is being leveraged to communicate a Brand’s customer engagement initiatives

CAAAA elects Nagesh Alai of AAAI as its new Chairman

He replaces Harris Thajeb of PPP I(Advertising Agencies Association of Indonesia) who has completed his two-year term

DS Group's Pulse candy crosses Rs 100 crore in sales in 8 months,to launch TVC next quarter

The popular candy ‘Pulse’ from the house of DS Group recently crossed Rs 100 crore in sales in a span of just 8 months

Bharti Airtel Q4 revenues at Rs 24,960 crore, up by 10.1%

Mobile Data revenues now contribute to 23.3% of Mobile India revenues vis-à-vis 17.6% in the corresponding quarter last year

CNN Digital appoints Marc Lourdes as Director, CNN Digital Asia

Lourdes will lead CNN Digital’s Asia team across editorial content and multiplatform programming for CNN’s global audience during that time-zone

Freecharge appoints Fareed Jawad as VP and Principal Product Architect

Prior to his appointment at Freecharge, Jawad served as Principal Product Architect at Amazon India, where he was responsible for building the core pa...

Samsung, Flipkart & Practo ride 'Game of Thrones' wave, launch inspired campaigns

Keeping the popularity of the show in mind, brands like Flipkart and Samsung have launched various campaigns around the new season of Game of Thrones

Ajay Mittal to take charge as Secretary, I&B Ministry

A law graduate, Mittal will have to immediately see that DAS Phase III, which is currently locked in court cases, gets implemented. The deadline for D...

TV 18 & A+E Networks partner to launch their new channel in India

The announcement was made by A+E Networks EVP & CFO David Granville-Smith. He stated that there will be close to 100 hours of original locally produce...