Advertisers use IPL's festive appeal to rebrand and launch new campaigns

IPL is playing a vital role today. Advertisers have been using IPL to launch any brand or start a new campaign. Its been a great help in triggering sa...

IPG posts 6.7% organic growth in Q1, FY16

The company has stated that it is well-positioned to achieve high end of 2016 organic revenue growth target of 3% - 4% and to expand full-year operati...

Google News gets speedier with AMP feature

The rise of instant-loading articles will be beneficial for millions of readers, as it would save page load times significantly. While most leading pu...

Is Facebook doing away with the 20% text rule?

Facebook’s 20 per cent text rule limits the amount of text on an uploaded image. The idea behind this is to make the ad more visual and attractive and...

Digital marketing is not just a striker’s game: Swapnil Sinha

Swapnil Sinha, ?Head of Measurement & Attribution (India and Indonesia) at Google, feels that marketers need to bring the different silos together and...

TOI's Joy Chakraborthy to join Network 18 as President Revenue

Under the new mandate, Chakraborthy will be in-charge of revenue across all entities within TV18 and all sales heads within TV18 (except Viacom18) wil...

Supriya Prasad & Rahul Kanwal are Managing Editors TV Today; Vinay Tiwari moves on

Vinay Tewari Managing Editor at TV Today Network has decided to move one to pursue different career opportunities. Over the next few weeks, Tiwari wil...

Hathway launches four new channels

The 4 new channels- DJAY, LAMHE, HOME THEATRE and MARATHI TALKIES have been designed and packaged in a new vibrant, dynamic and cutting-edge look prov...

TRAI initiates consultation process for credible Radio ratings system

TRAI has suo-motu initiated a consultation process seeking comments/views of stakeholders on the issues related to radio audience measurement and rati...

Times Now partners with Bollywood actress Ameesha Patel to promote its UK launch

The channel partnered with Bollywood actress Ameesha Patel who gifted the winner of the activation a UK return ticket.

Ecosys looks towards East; wins 2 major AoRs

Ecosys OOH, India’s first Digital Out of Home agency, seeks to redefine traditional outdoor with its state of the art planning tools.

Advertisers use IPL's festive appeal to rebrand and launch new campaigns

IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sa...