Amazon Kindle’s new campaign highlights how reading should never stop

Amazon Kindle has introduced their new campaign titled ‘Because Reading Should never stop’. The campaign highlights how reading can be a non-stop affa...

Maxus bags media mandate for Abbott Nutrition

Lodestar UM is the incumbent agency on the account

Dheeraj Sinha steps down as Chief Strategic Officer, Grey Group

Sinha has over 17 years of experience across McCann and Bates, before he made the switch to Grey to head their planning function for the region in 201...

With 46 million viewers, IPL 2016 inaugural ceremony a huge hit

According to the data collected by Zapr, the show reached out to 46 million viewers and the average time spent by a viewer was 11.9 minutes

nexGTv is positioned for dominant role in the OTT space: Abhesh Verma

nexGTv COO Abhesh Verma is making headlines with his expansion strategy. The Gurgaon-based COO is already going international in 140 countries with ne...

UPI set to make online and mobile transactions easier

The way money transactions in India take place set to change severely with the introduction of Unified Payment Interface (UPI), which intends to move...

Our focus is on increasing digital visitors by 50%: Girish Agarwal, Dainik Bhaskar

Girish Agarwal, Director of the Dainik Bhaskar Group, talks about increasing reader engagement, the basis of good content and why the Print medium in...

Anita Mazumdar steps down as National Advertising Sales Director, Fortune India

She was working with the group for the last four years and will be replaced by Anil Singh from the India Today Group

ETV to launch 3 news channels in Tamil Nadu, Kerala & Assam today under News18

ETV News Network, which manages TV18’s regional news business, is launching three news channels today- News18 Tamil Nadu, News18 Kerala and News18 Ass...

BARC Ratings: Star Plus continues to lead; Star Utsav takes a leap to sixth spot in week 14

Star Plus held on to its top spot. Colors remained at No.2 followed by Zee TV at No.3. Zee Anmol stood No.4 like the week before. Sony Pal climbed a s...