Goody goody advertising has changed to a large extent: Shobha De

At Goafest2016, Shobha De, author, columnist and social commentator, spoke about a subject which from time to time becomes a matter of raging debate i...

Different doesn’t always have value, better does: Carter Murray

On the final day of Goafest 2016, Carter Murray, Worldwide CEO, FCB spoke on the topic ‘Surviving and thriving in a time of intense change’ and how di...

Creative agencies need right balance of art, science & technology: Alasdair Lennox

Alasdair Lennox, Executive Creative Director, EMEA, Fitch deliberated on how advertising agencies can avoid being obsolete at Goafest2016

Dentsu Aegis Network wins 83 metals at Goafest 2016

With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the crea...

The One Show announces 2016 finalists in Branded Entertainment, Radio and PR

Music streaming service Pandora is the sponsor for the Radio discipline, and will have a presence at The One Club’s weeklong festival Creative Week, w...

Coca-cola top advertiser with 59% volume share followed by Pepsi with 34.3.3% share in 2015 on TV

The Coca-Cola Company led the highly consolidated market with a 59.3% ads volume share, followed by PepsiCo at 34.3% in Yr' 2015 on TV among Soft drin...

JWT, Taproot Dentsu & Contract on ruling Goafest 2016

Goafest 2016, drew to a close on Saturday night with a sum total of 419 metals, which included 38 Gold, 134 Silver and 245 Bronze. J Walter Thompson e...

Lava ropes in MS Dhoni as its new brand ambassador

Dhoni will be the new face of Lava’s multi-channel marketing campaign as well as brand engagement activities. Through this association, Lava aims to...

TRAI launches pre-consultation process on set top portability; DTH operators, MSOs and LCOs skeptical

To identify the challenges related to interoperability of STBs (Set Top Boxes), regulatory body TRAI started pre-consultation process on STB interoper...

RAM Ratings: Big FM continues edge over other radio channels in Mumbai market

Big FM remained the most heard radio station in the Mumbai market. Big FM replaced Radio City to acquire the third spot in the Delhi market. Also, Fev...

Red FM celebrates six years with Global Indian Music Awards

‘Gerua’ was awarded the Bajaate Raho ‘Radio Song of the Year’

Sun TV Network launchestwo new family shows on Udaya TV

Sundari and Aramane, the two new shows will be aired on Udaya TV, the Kannada channel of Sun TV Network