Mullen Lintas wins creative mandate of Viacom 18’s VOOT

As it gears up for the consumer launch of its advertising led VOD platform VOOT, Viacom18 has appointed Mullen Lintas, the advertising agency of the M...

Rediffusion Y&R bags creative duties of Larsen & Toubro

The account has been won following a multi agency pitch and will be handled out of the Rediffusion Y&R’s Mumbai office

WPP owned Marketing Implementation Agency, Hogarth Worldwide enters Indian market

WPP owned world’s largest market implementation agency, Hogarth Worldwide announces the launch of its operations in India. The agency begins its India...

IPL Season 9 uses kids as protagonists for 'Ek India Happywala'

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to...

Masterstrokes acquires Ambala based Union Advertising

With the completed acquisition, Union will be part of Masterstrokes family. Union will serve both Masterstrokes and Union clients and will be working...

Now Snapdeal appoints BBH as its creative agency

The new communication from BBH is expected to be out sometime in April

Mindshare named Agency Network of the Year at Festival of Media Asia Pacific Awards 2016

The agency won 12 awards across multiple categories, markets and clients in the regional competition, and took home the most Gold trophies

Media Mantra ropes in Amlan Home Chowdhury as Strategy Head

In this new role, Chowdhury will be responsible for contributing to Media Mantra’s overall Business Development, Strategic and Marketing affiliations

Mindshare's new study ranks APAC region as most positive about connected future

The research, carried out by Mindshare across 19 markets and 11,000 respondents using its proprietary Mindreader survey, looks at people’s attitudes t...

Hotstar expects to cross 100 million viewers for IPL in 2016

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million u...

"If there is anyone who knows marketing, it is Paytm," Sanjeev Bijli

PVR and Paytm announced their online movie ticketing tie up with the debut of Paytm’s new vertical – movie tickets on its e-commerce platform

New features, ease of biz: Digital agencies give Twitter their wish list

Digital agency heads give their thoughts on the changes that Twitter needs to make it easier for agencies to run brand campaigns on the platform

INDIAN READERSHIP SURVEY 2016 LAUNCHED

The Readership Studies Council of India (RSCI), formed jointly by the Media Research Users Council (MRUC) and the Audit Bureau of Circulations (ABC),...

ABP formally launches ABP Asmita

The news channel telecasts news and news related programs 24x7. The group has started this channel on the digital platform too

Broadcasters line-up colourful programming mix to celebrate Holi

With the festival of Holi around, most of the channels have lined up something exclusive ranging from action movies, animations and special shows, whi...

IPL Season 9 uses kids as protagonists for 'Ek India Happywala'

To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to...

Hotstar expects to cross 100 million viewers for IPL in 2016

Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million u...