Prime Focus revamps advertising services offering for India

Prime Focus Limited has revamped its advertising services offering in India with a series of high-profile hires across its creative team and a new off...

Carat India bags media mandate of Columbia Asia Hospitals

This win comes on the back of Carat’s record breaking new business wins, including Mondelez, making Carat the leading new business agency in India two...

OLX's 'No More Dekhte Hain, OLX Pe Behchte Hain' strikes chord crosses over 2 million views

The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old thin...

Starcom bags NestAway Media AOR

NestAway has appointed Starcom Mediavest Group as its AOR for all media after a multi-agency pitch. The account would be managed out of SMG’s Delhi of...

Industry experts from the FMCG sector believe that innovations will eventually win

At the recently held Future Consumer Enterprise Limited event in Mumbai, a panel discussion on how the FMCG and food industry is shaping up and how ur...

Pitch CMO Summit 2016: Brand experience starts much before customers reach the point of sale: Sumeet Narang

In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge...

Pitch CMO Summit 2016: Consistency has been one of the keys to Amul’s success in the marketing space: Pawan Singh CMO Amul

Speaking at the Pitch CMO Summit 2016, Pawan Singh, CMO of Amul spoke about the importance of brand legacy driving innovation and how Amul has sustain...

Tyroo and Nazara to enable e-commerce in mobile games

Tyroo will power Nazara Games' Nazara Cricket for contextual, e-commerce deals with more games expected to be added in the future

Government announces major reforms to promote less cash economy

This follows a recent cabinet note in which the government has suggested to remove surcharge, formulating a differentiated MDR framework, introduction...

"We do not want people grading their own homework" Preethy Vaidyanathan Medialets

Preethy Vaidyanathan, SVP (Product Management) at Medialets and Milind Pathak, COO of Madhouse India, speak about the challenges and opportunities bef...

Senior Journalist Barkha Dutt receives threats post JNU reportage

Senior Journalist and prominent NDTV anchor Barkha Dutt has received anonymous threats calls post her reportage on JNU

Payments made by broadcasters & publishers for advertisement not liable for TDS - Income Tax Dept.

The Ministry of Finance and Central Board of Direct Taxes has announced that TV channels, newspapers and broadcasters will not draw TDS (Tax deducted...

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL

Sony looks to rake in Rs 1200 cr ad revenue on IPL 2016

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it cloc...

IAA Olive Crown 2016 honours Late Padmashri Bhavarlal Hiralal Jain with the 'Green Crusader of the Year' award

The Olive Crown are Asia’s first and only awards that celebrate impactful work done in sustainability communication

Sony looks to rake in Rs 1200 cr ad revenue on IPL 2016

Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it cloc...

Coca Cola becomes associate sponsor for IPL ; Tata Sky and Freecharge also on board

After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL