J. Walter Thompson wins the creative mandate of SONY SIX and SONY ESPN

The agency has won the mainline and digital mandate for both the sports brands

Airtel’s new campaign ‘Udaan’ celebrates the art of storytelling

Airtel’s new campaign titled ‘Udaan’ in partnership with author Amish Tripathi and conceptualised by J. Walter Thompson aims at providing underprivile...

CricHQ appoints Aroon Kumar as General Manager, Global Marketing

As an award winning marketer & Digital Business Leader, Kumar brings with him 14 years of experience in marketing, branding, consumer insights, advert...

Ringing Bells under ED scanner, will refund money to pre-booked customers

In order to ensure transparency, customers will now make the payment only when the phone-Freedom 251 is delivered to them.

The Social Street ropes in Heena Mistry as Head of Events and Experiential Business

The Social Street has roped in Heena Mistry to head the Events and Experiential business; she will operate out of their Mumbai office

Patanjali Ayurved & the rise of the Rs 2000 crore Vedic Empire

Brand consultants share their opinion about the phenomenal rise of Patanjali Ayurved which has grown from Rs 450 crore in 2011-12 to Rs 2000 crore in...

Times Internet to acquire US based Willow TV

Times Internet has announced that it has reached a definitive agreement to acquire Willow TV International, the leading cricket broadcaster in the US.

Innovation starts with empathy: Alexander Schlaubitz VP Global Marketing Lufthansa

Alexander Schlaubitz, Vice President Global Marketing for Lufthansa addressed the audience at ad:tech 2016 and spoke about creating customer value th...

ad: tech 2016: ‘Is it about Mad Men or Mad Data?

Enterprises today are contending with the task of how to manage and leverage vast amounts of data said experts during a panel discussion at the ongoin...

Guest Column: Digital marketing is a capricious industry: Arnav Ghosh CEO, Blippar India

From data mining and implementation, mobile wallets, emerging media like visual marketing & machine learning, clubbed with AI leading, 2016 will be al...