Mindshare and Unilever launch Programmatic Buying Unit, ULTRA for ASEAN

Mindshare and Unilever have launched Unilever’s programmatic desk, ULTRA in Singapore to drive programmatic planning and buying for ASEAN.

Union Budget 2016: Advertising Honchos share their expectations

The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from...

Ariel's ‘Share the Load’ campaign is about equal ownership of chores

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to part...

I have now become a better practitioner of my craft: Shubha George Red Fuse

Shubha George, Managing Director, Red Fuse Asia & CEO, India, talks of her new responsibility and method of integrating all WPP resources to give bran...

Storm in a teacup; Lipton refutes ‘worm’ allegations

Lipton was at the receiving end of a controversy after social media was abuzz about worms being found in Lipton tea bags which the company has strongl...

PTI board snubs political interference for appointment of new successor

According to a detailed report published by news website-- The Wire, the board of directors of the Press Trust of India recently took strong objection...

Guest Column: 6 Digital trends to watch out for: Pratik Gupta: Co-founder FoxyMoron

Digital marketing has over the last few years undergone a substantial transformation and created a wave of new possibilities for brands, writes Pratik...

"Our focus will be on establishing the Tinder brand in India & steering its explosive user growth" Taru Kapoor Tinder

A conversation with Tinder’s India Head, Taru Kapoor about the dating app, digital marketing, its future in India and their plans for the year 2016.

Why Zee acquiring stake in RBNL makes sense

The RBNL group’s radio business 92.7 FM seems like a great fitment to Zee. Industry sources indicate that Zee has been wanting to get into the radio b...