McCann Worldgroup India announces participation in upcoming Goafest

McCann Worldgroup India have shared their plans for upcoming Goafest. The agency will send symbolic entries in all award categories and will also have...

Havas Worldwide appoints Divya Uttam new head of Digital in Gurgaon

Havas Worldwide, a leading integrated marketing communications agency, has brought on board Divya Uttam as Vice President and Business Head – Digital...

Samir Singh, VP & Executive Director, Personal Care HUL, takes over as the Global Executive Vice President, Skin Cleansing at Unilever

Sandeep Kohli, currently Vice President, Myanmar Cambodia & Laos will succeed Singh as Vice President and Executive Director, Personal Care, HUL.

Blackberrys launches #BangOn campaign to promote new innerwear range

Men’s clothing brand Blackberrys has launched #BangOn, its brand new innerwear range in the quest to provide a complete wardrobe solution to Indian me...

Pan Bahar reinforces ‘Pehchan Kamyabi Ki’ positioning with new multimedia campaign

The campaign executed by DDB Mudra North is an extension to the brand’s marketing activity from 2015- ‘Pehchan Kamyabi Ki’

Apollo Munich rolls out ‘Don’t Think Twice’ campaign to reinforce Optima Restore’ s benefits

In keeping with Apollo Munich’s brand promise of ‘Let’s Uncomplicate’, aims to explain health insurance simply and succinctly to help people make the...

JSW Group appoints VML India to lead its website transformation

As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabil...

Guest Column: The First 90 days-Hacks for the corner office: Jay Kumar Hariharan

The first 90 days’ for a new CEO are about hitting the ground with a keen sense of the complexities involved in the running of the enterprise and will...

ZEE Digital Convergence Limited launches video on demand platform- 'OZEE

OZEE promises be the one-stop destination that showcases ZEE Network content (shows – Fiction and Non-Fiction, movies, ZEE music and other videos) in...

Gozoop wins digital mandate for Parag Milk Foods

The mandate encompasses digital media responsibilities for the entire group of companies under Parag Milk Foods, including Gowardhan, Gowardhan Milk,...

Jabong appoints Muralikrishnan B as COO

This marks the fourth top management appointment in three months as Jabong embarks on a new era.

Facebook’s new mobile ad product Canvas now globally available

Facebook announced today that its new ad product, Canvas, is now globally available for advertisers.

Maxus launches new media planning methodology called Change Planning

Maxus says Change Planning is a new methodology underpinned by advanced media planning techniques and powered by best-in-class data sources.

ZenithOptimedia’s Performics creates dashboard of dreams for OLX

The chatter dashboard is made up of real life tweets from Indians, and their aspirations pertaining to their dream products

Why Zee acquiring stake in RBNL makes sense

The RBNL group’s radio business 92.7 FM seems like a great fitment to Zee. Industry sources indicate that Zee has been wanting to get into the radio b...

Kinetic Worldwide launches social media analytics tool for OOH campaigns

The Social Amplification Score (SAS) is powered by FUEL Intelligence, an analytics specialist and is claimed to be the world’s first measurement tool...