Stephen Berkov appointed Managing Director of Mindshare Japan & Korea

In this role, Berkov will lead Mindshare operations in Japan and Korea, and will be responsible for driving the agency’s Adaptive Marketing vision in...

Lowe Lintas Delhi wins creative mandate for Vivo Mobile India

Having won the rights to partner the Indian Premier League (IPL) for 2016 & 2017 as Title Sponsor, Vivo Mobiles, the third largest mobile handset manu...

Amazon India bets on comedy to promote #ApniDukaan on Twitter

Amazon India roped in popular comedy actor Gaurav Gera to promote its products on Twitter using the hashtag --#ApniDukaan

Kraftly ropes in Amazon’s Akshay Ghulati as Chief Business Officer

Prior to this, he was the Head of Trade-In at Amazon, UK and previously worked in different roles in Amazon’s retail and marketplace businesses

Patanjali Ayurved allots Rs 1000 cr for expansion

Patanjali Ayurved Ltd., which expects to clock sales of Rs 20,000 crore in FY20 is working on improving its distribution system. The company plans to...

Guest Column: Rethink your strategy for sports marketing in 2016: Vinit Karnik

Indian sport enthusiasts are waiting with open arms to accept anything new and innovative that could add to their basket of experiences writes Vinit K...

E-commerce and Union Budget 2016: Great Expectations?

The lack of a structured tax policy in the e-commerce sector is detrimental to the interests of its key stakeholders, including some major players. We...

Google reduces search inventory; should advertisers worry?

Google's revamped search results page will feature no ad spots on the right hand sidebar, which could lead to increased rates for the available invent...

Rajasthan Patrika elevates Hemant Bamgude as Vice President, Marketing

Rajasthan Patrika has elevated Hemant Bamgude as Vice President- Marketing. Bamgude has over 12 years of experience in media sales & marketing and has...

iTV Network elevates Vikas Khanna as National Sales Head, India News

Khanna will report to India News CEO, Varun Kohli. Prior to this he was Senior Vice President, India News

Zee Entertainment acquires global telecast rights for TOIFA 2016, excluding India

The Times of India Film Awards 2016 has announced its partnership with Zee Entertainment Group to be the exclusive telecast partners across the world...

Zee Media reacts to posts made by Vishwa Deepak, issues a statement

Zee Media has issued a statement on the posts made by their former employee Vishwa Deepak. A producer with the output desk of Zee News, Vishwa Deepak...