Publicis wins Cremica Mandate

Prior to this the account was being handled by Taproot

Red Fuse Communications promotes Shubha George as MD, Asia

In her new role, Shubha will lead the development of integrated marketing communications for Colgate-Palmolive across Asia.

Patanjali Ayurved's bitter pill for MNC's

From a nonexistent advertising budget to one of the biggest FMCG advertiser, Patanjali Ayurved’s steady growth has managed to make multi-national gian...

Tango Media formally unveils StarStar for measurable advertising ROI

Tango Media has launched an innovative and revolutionary technology solution that enables brands to connect better and quicker with their target audie...

Chennai based Fourth Dimension Media celebrates five years of success

The Chennai based media outsourcing company Fourth Dimension celebrated its fifth anniversary recently.

Ratan Tata invests in B2B Marketplace Moglix

This marks Tata’s entry as an investor in a manufacturing tech-startup, adding to his varied portfolio of e-commerce and new-age technology enabled co...

Srini Sundararajan appointed Head of Network Business, Samsung India

In his new role Sundararajan will be in charge of managing operations and further developing business opportunities of Samsung's mobile network busine...

McCann Health wins creative mandate for Health Care at Home

The account will be handled out of the agency's Delhi office and includes all creatives for TV, print, outdoor and digital.

Rural consumers exhibit lack of brand fidelity: R Scape report

The study which covers 6,000 rural consumers across 20 categories has been done in collaboration with IIM-Ahmedabad, MaRs, Decision Point and Geometry...

Fountainhead MKTG’s PR arm wins mandate for Triumph International

Triumph International (India) has roped in Fountainhead MKTG, a recent venture between Dentsu Aegis Network, New York-based lifestyle marketing agency...

Maxus appoints Suraj Nambiar as GM for Maxus Digital (South)

Nambiar will play a dual role of leading the digital business for South and improving the product for all the non-paid digital media services.

TRAI bans differential pricing, makes FreeBasics, Airtel Zero illegal

TRAI has barred telecom companies from charging different prices for data traffic. Under the new guidelines, defaulters will be fined Rs 50,000 per da...

Jack Dorsey responds to #RIPTwitter , says no change in timeline

After Twitter users expressed their outrage about a supposed change in the chronological order of the Twitter timeline, CEO Jack Dorsey took to the pl...

Auto Expo 2016 bets high on Digital

The ongoing Auto Expo 2016 has seen all the major brands use social media to amplify their message underling the sector’s increasing dependence on di...

Raghav Bahl resigns as Director of TV18 and Network 18

Ad guru, lyricist and screenwriter Prasoon Joshi recently been inducted on the Network 18 board.