Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 201...

Hamdard assigns creative duties to L&K Saatchi & Saatchi

The agency was awarded the creative duties for brands like Roghan Badam Shirin (almond oil), Traditional Medicines, Cinkara, Naunehal Gripe Syrup and...

Dell India launches early campaign to tap festive market share

Continuing to be consistent with its approach towards festive season advertising, the Dell “Share the Joy” festive campaign will have a 360 degree imp...

Why do matrimony ads continue to present a stereotyped, myopic vision?

Adlanders reflect on the ethos that give rise to matrimony ads featuring a troubled father who is perennially in the effort to marry off his daughter

S-Group Insights: Cement category heavily reduced TV ad volumes in 2014, Paint category still growing

Building, Industrial & Land Materials/Equipment as a category has a share of 2.6 % on TV ad volume in last 5 years, out of which Paints & Cements cont...

Majestic MRSS wins research contract for Delhi International Airport

The study entails Majestic Research to assist DIAL in monitoring of two key deliverables as per their agreement with Airport Authority of India (AAI)...

ASCI upholds complaints against 100 out of 141 advertisements in May

Out these, 46 belonged to the Personal and Healthcare category, 22 in the Education category, 10 in Food and Beverage category, five advertisements in...

ALS Ice Bucket Challenge & Amsterdam Lights Festival win top honours at EEMAX Global Awards 2015

Dominating the awards ceremony was Encompass Events who walked away with a total of eight awards followed by Wizcraft International who took home six...

Vikram Pawah appointed as Managing Director of Harley-Davidson India

His most recent role was Assistant Vice President and Operating Head - Sales with Honda Cars India, where he led the sales operations across India and...

Tapping the right opportunities with marketing technology@ The exchange4media Conclave

exchange4media Conclave to be held on 8th October explores the theme of ‘Making Technology Work For Marketing’ with global industry leaders sharing i...

S-Group Insights: Cement category heavily reduced TV ad volumes in 2014, Paint category still growing

Building, Industrial & Land Materials/Equipment as a category has a share of 2.6 % on TV ad volume in last 5 years, out of which Paints & Cements cont...

Havas Media appoints Gaurav Pandey as Group Director -Technology

Prior to this, Pandey was Associate Vice President, Marketing Technologies at Ignitee Digital, prior to which he was with Digitas India

Snapdeal appoints Rahul Ganjoo as Vice President, Program Management

Prior to his appointment at Snapdeal, Ganjoo has spent more than two years at Twitter where he worked on solving high visibility problems such as larg...

Asia-Pacific boasts more than 1 billion smartphone users: Global Media Intelligence Report

eMarketer, in collaboration with SMG, has released its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for b...

BARC ratings: Marathi, Malayalam and Bhojpuri GECs dip in week 36

In week 36 (September 5 – September 11, 2015) of BARC regional ratings, Marathi channels, Malayalam channels and Bhojpuri channels see a large decline...

ISL competes with India-SA series for brand pull and viewership

With the simultaneous broadcast of ISL and Freedom Series across Star Network, the viewership for ISL 2 may turn out to be ‘less than ideal’. Brand tr...

RAM Ratings: Radio City stays firmly on top in Bangalore in Week 36

In Week 35, Radio Mirchi Delhi climbs to second place, pushing Big FM down to third spot

93.5 Red FM hikes advertising rates by 35%

Demand across most major metros and big cities has seen growth which is equivalent to festive season rush and is an eminent reason for the rate hike w...

Mini-metros will play a big part in our growth strategy: Tarun Katial

Tarun Katial, CEO of RBNL (Big FM) talks about how the network plans to leverage the addition of 14 new frequencies to its bouquet. The operator spent...