Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication), Tech Mahindra

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone jou...

Viraj Jit Singh, Chief Marketing Officer, KidZania

Our typical marketing budget is usually 10 per cent of the topline spend

Jim James, Founder and CEO, Eastwest Public Relations

Mobile communications mean that it is possible to be on 24/7, and there is an anxiety that the competition will be using speed as a source of competit...

Emvies 2015 winners speak on their big wins

GroupM's CVL Srinivas, Mindshare's Prasanth Kumar, Madison World's Sam Balsara, and Maxus's Kartik Sharma speak on their wins at the Emvies 2015. Min...

Trendspotting: Brands speak the 'taboo' language to connect with customers

From Wagh Bakri to Myntra, Zigy to Whisper, brands are embracing controversial elements in storytelling to stay relevant with the changing times

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of...

CMO of Housing.com Pratik Seal moves on

Seal had been with Housing for less than a year. He had joined the popular start-up after working at Star TV where he was the Channel Business Head fo...

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of...

ISL 2 central sponsorship expected to touch Rs.100 crore

Most brands from the previous year have continued their association and e-commerce giant Flipkart is said to have joined in as a sponsor. The first ed...

Rediff.com focuses on native ads, updates consumer-experience tools

The new advertising format has begun generating traction among Rediff's clients in the consumer technology, FMCG, banking finance and insurance sector...

Should digital marketers be wary of Apple's new ad blocker?

Apple's announcement last week about its new products was an exciting time for Apple's legion of fans. However, among the announcements was something...

BARC ratings: Sun TV, Zee Marathi, Big Ganga and Asianet lead in regional markets

In week 35 (August 29 - September 4, 2015) of the regional genre, Sun TV continued its leadership in the Tamil markets. Zee Marathi, Zee Telugu, Color...

Anup Vishwanathan quits Times Network to join Sony TV as Marketing Head

Anup Vishwanathan has resigned from Times Network as Marketing Head for English Entertainment Cluster (Movies Now and Romedy Now) and will be joining...

ISL 2 central sponsorship expected to touch Rs.100 crore

Most brands from the previous year have continued their association and e-commerce giant Flipkart is said to have joined in as a sponsor. The first ed...

Making Technology Work For Marketing @ exchange4media conclave on 8th October in Mumbai

This year the keynote speaker is WPP Chief Sir Martin Sorrell. Other speakers include Saugata Gupta, MD and CEO of Marico and Mike Amour, President of...

RAM Ratings Big FM moves to top spot in Mumbai in week 35

Radio City and Big FM have been competing for the top spot in Mumbai and Radio City's last week's position of leadership was taken away by Big FM in w...

Zabardast Hit 95 FM launches Walk the Haq – pedestrian safety campaign

The objective of the walk was to bring to notice the change that is needed on the footpaths and zebra crossings of Delhi for safety of pedestrians. Th...

Sera Bangali Awards celebrate 11th year; Hosts Sera Bangali: Kalker Sera Aajke for young achievers

Sera Bangali is an effort to honour eminent Bengali personalities whose achievements have brought Bengal to the global arena

Alankar Mahtolia & Sreekanth Hariharan win Benadryl BIG Golden Voice

Both winners will get an opportunity to be a part of the show’s judge Shankar Mahadevan’s next Bollywood project