DDB MudraMax wins media mandate for Modi Naturals

Following a multi-agency pitch, DDB MudraMax has won the account, which will be managed by the agency’s North team

Tata Sky launches Tata Sky + Transfer through a digital only campaign

The new product will enable the set top box recording to be available on the subscribers’ tablets and phones

Mullen Lowe Lintas Group appoints Sriharsh Grandhe as Executive VP of LinEngage

Prior to joining LinEngage, Sriharsh Grandhe was with the WPP firm, Possible Worldwide Singapore as Engagement Director

Genesis Advertising appoints JWT's Roop Ghosh as Branch Head of Kolkata

Ghosh has over 15 years of experience in the business and has worked in several large network agencies such as Grey, Mudra, Rediffusion Y&R, Ogilvy an...

TV ad market expands 21% in H1, Pitch Madison revises 2015 growth forecast upwards of 14%

The upward revision is because of a steep increase in spends on TV during January-June 2015 by 20.6%. This growth rate is likely to extend to the seco...

E-tailers kickstart new campaigns in accelerated run-up to festive season

In the race to be the first one and with the target to capture shoppers before they get shopped out, e-commerce players are launching festive discount...

EIKONA Connect: Print PR/Earned Media industry volume grows by 38% in 2015 vs 2014

A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the...

Deepak Jolly to take up a new General Management assignment, Ishteyaque Amjad joins as VP, Corporate Affairs at Coca-Cola

Deepak Jolly, currently Vice President, Public Affairs & Communication has been entrusted the responsibility of setting up a new function within the C...

Google introduces new logo, makes it accessible for ‘tiny’ screens

The move has been made to facilitate the “Google magic” across different platforms, apps and devices such as desktop, mobile phone, TV, watch and the...

FreeCharge appoints Sudeep Tandon as Chief Business Officer

Based out of Bangalore, Tandon will closely work with Kunal Shah, CEO and co-founder, FreeCharge. Tandon’s appointment will enhance the corporate stra...