Second year in a row, brand advertising on Raksha Bandhan remains subdued

Past two years have witnessed dwindling advertiser interest in the festival. Continuing the approach from last year, brands are focused more on digita...

Sir Martin Sorrell is keynote speaker at exchange4media Conclave on 8th October

The umbrella theme for the Conclave this year is "Making Technology Work For Marketing"

Male deo category communication evolves languidly from selling seduction to breaking clutter

Even as the tried and tested formula of making 'women go weak in the knees' remains the staple communication for male deo category, brands like Park A...

There is stiff competition from heavyweights like Colgate and Unilever: Prashant Pandey

"To create a market for specialist toothpaste in the middle of this competitive scenario appeared to be an insurmountable challenge," says Pandey as h...

Surya Narayanan joins Hungama Digital Services as Head of Business

Narayanan comes in with over 12 years of experience of having worked across geographies in countries like India, Indonesia, Kenya and West Africa

Rose Huskey joins Maxus Regional team as APAC Client Leadership Head

Prior to this, Huskey spent four years as the Maxus Vietnam Managing Director

BARC ratings: Maa TV takes No.1 spot in Telugu market; Bangla channels see ratings drop in week 33

In week 33 (August 15 – 21, 2015) BARC data revealed that Sun TV, Zee Marathi, Maa TV and Big Magic Ganga were leading regional markets

F7 Broadcast to split up with Focus TV, to launch News World India

The new Hindi news channel will go on air in the next 45 days. The channel will be available pan India. Shailesh Kumar is the Group Editor in Chief an...

DD’s struggle to stay afloat: How will the White Elephant of broadcasting be revived?

Facing a perennial tough contest from private channels, the public broadcaster has been given financial resuscitation from the government time and aga...

5 key challenges that face new MIB Secretary Sunil Arora

In a role that comes with monumental responsibilities of digitisation, auction, FDI, to name a few, the new MIB secretary's path is set with difficult...