OMD China launches video report for advertisers, brands and content makers

In this study, OMD explored how consumers decide on online video content they watch, why they choose the platforms they do and how they interact with...

Lodestar UM to lead Helpchat’s media mandate

The current mandate for the agency spans across all affiliate media services including Print, Radio, Digital and OOH

Media spends worth Rs 800 crore up for grabs in India on the back of global pitches

Johnson &Johnson, Mondelez, Volkswagen, Citibank and Visa are some of the major accounts that specifically impact India

Rahul Joshi's appointment to bolster Network18's news offering?

Rahul Joshi bids adieu to Economic Times Group and has joined as the CEO of Network 18. This has created a buzz in the industry. To know more click he...

Uber raises $100 million from Tata Opportunities Fund

According to market reports, globally, Tata Opportunities will invest between $75 million to $100 million in Uber

Audit Bureau of Circulations to announce entry in digital media measurement

ABC's Council of Management has after considerable deliberations decided to initiate the project of digital measurement since the digital media is one...

Twitter appoints Viral Jani as Head of TV Partnerships

With more than 12 years of experience in the media industry, Jani has previously worked at broadcasting group Times Network

Facebook ad revenue up by 43%, Twitter's by 63% Y-O-Y

All three internet giants Facebook, Twitter and Google posted strong financial results though a slowdown in monthly active users might be a cause for...

Decoding Diversity Marketing at SureWaves Roudtable on 'The Next Big Challenge for E-Commerce in India'

Industry experts discuss challenges of diversity marketing in a roundtable session, organized by SureWaves and exchange4media in Delhi, moderated by...

Union Minister Mukhtar Abbas Naqvi to be Chief Guest at Dainik Bhaskar INK Awards 2015

V Vaidyanathan, Chairman and MD, Capital First to be the Keynote Speaker and Guest of Honour at the award ceremony which will be held today in Mumbai

ABC's entry in digital measurement a forward-facing move, say publishers

Publishers welcome the decision of The Audit Bureau of Circulations to initiate digital measurement for member publications, a move that is predicted...

Rahul Joshi's appointment to bolster Network18's news offering?

Since the takeover of Network18 by Reliance Industries last year, the organisation has seen some interesting appointments such as AP Parigi as Group C...

TAM ratings: Zee TV sees maximum gain in week 33

In week 33 of the Hindi GEC Universe, TAM data revealed a spike Zee TV rating. Colors, Life OK and Sony TV too saw a rise in ratings during the week....

A P Parigi welcomes Rahul Joshi to Network18 as CEO News and Group Editor-in-Chief

In an internal email, Parigi welcomed Joshi saying he is delighted on Joshi's appointment and that he is an outstanding leader with stirring success b...

Pro Kabaddi League ratings grow by 56% in season 2

Commercial ad volumes grew by 24 times in PKL 2 in comparison to the inaugural season last year

BARC ratings: Colors sees a rise, Star Plus falls in week 32

BARC ratings for Hindi GECs in week 32 (August 8 – 14, 2015) indicates Colors rose to 366 million from 340 million in week 31, while Star Plus dropped...

BARC ratings: Times Now, India Today TV and NDTV 24X7 slip in week 32

BARC ratings in week 32 (August 8 – 14, 2015) for English News genre indicate Times Now was at No. 1 spot, followed by India Today TV and NDTV 24X7

TAM ratings: Kumkum Bhagya tops ratings chart of Hindi GEC shows in week 33

Zee's Kumkum Bhagya was the No. 1 show, followed by Star's Yeh Hai Mohabbatein and Meri Aashiqui Tum Se Hi on Colors in week 33 (August 9 – 15, 201...