Anshul Jain, CEO, ThoughtBuzz | TO THE NEW

The current interest in Big Data has been primarily fuelled by two key trends: massive volumes of publicly available data on the internet, and growth...

Jaideep Mahajan returns to Rediffusion Y & R as National Creative Head

Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head and will work closely with CCO, Rahul Jauhari. JD will be based out of the...

Ariel, Surf Excel, Nirma lead the way in changing the face of detergent category communication

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in det...

Star safeguards GRPs against rise of Colors in week 28

Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunda...

BARC introduces easy finance options and packages/discounts for broadcasters and agencies

“I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadca...

CMOs will become Chief Simplifying Officers: Indraneel Ganguli

Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication) at Tech Mahindra talks about how marketers will have to adapt to the evolving...

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisi...

CMOs will become Chief Simplifying Officers: Indraneel Ganguli

Indraneel Ganguli, SVP and Global Head (Brand Marketing & Communication) at Tech Mahindra talks about how marketers will have to adapt to the evolving...

IBF supports Sun TV Network; will it be enough?

With MIB’s decision to reject its application on the radio front, the license for Sun Network's 33 television channels hangs in the balance. IBF Presi...

BARC introduces easy finance options and packages/discounts for broadcasters and agencies

“I look forward to newer broadcasters joining this special initiative designed to facilitate and ease the financial burden. This will help the broadca...

Broadcasters tap into Rs.200 crore live events market

Although still at a nascent stage in India, live ticketing events space has slowly started picking up with increasing brand attraction. Led by Viacom1...

Star safeguards GRPs against rise of Colors in week 28

Week 28 seems to provide an interesting case-study of a counter-strategy deployed by Star Plus which enabled it to safeguard its overall GRPs on Sunda...

Red FM to approach Delhi High Court today

Red FM has confirmed that it will be moving the court today as it seeks to get the MIB and Home Ministry’s decision against it overturned. Red FM and...

Microsoft focuses on mobiles, ad tech to drive restructuring

The plans come in wake of recent moves by Microsoft to better align with company priorities, including plans to transfer the company’s imagery acquisi...

Simplify360 partners with Manthan to build next-gen digital solution for retail

Following the partnership, Simplify360 has integrated with Customer360 - Manthan’s signature customer analytics platform

India.com and Outbrain sign multi-year, strategic partnership

The content discovery platform will deliver personalised content recommendations and real-time decision-making tools and analysis to support editorial...