MobiKwik assigns media duties to Xposure, to spend Rs 100 crore on new brand campaign

The campaign will include exposure across television, out of home, radio and digital mediums, with the first leg kicking off in May 2015

DDB Mudra North wins creative mandate for McVitie’s Biscuits

The agency was chosen following a multi-agency pitch involving major Indian advertising players

Ford kick-starts pre-launch experiential campaign for Figo Aspire anchored by Farhan Akhtar

The Figo Aspire was showcased in Gurgaon as part of a 10-week long roadshow in 25 cities across India. The roadshow is a part of Ford’s experiential c...

Samyak Chakrabarty to exit DDB Mudra as Chief Youth Marketer

Going forward he will be setting up Social Quotient - India's first Social Cause Marketing and Communications company. He is also contemplating on col...

Speculation rife about Nike's Avinash Pant joining Red Bull

Industry sources indicate that Nike's Marketing Head in South East Asia Avinash Pant could be joining Red Bull in June

LYCOS gets listed on National Stock Exchange

LYCOS has made 10 acquisitions since 2007, building a well-oiled sales engine and a strong technology backbone in the process

Culture Machine launches Intelligence Machine, a tool for branded video

Intelligence Machine combines big data and content across platforms to glean insights into audiences, content and brands. The platform indexes and ana...

Has Indian media learnt anything from the #GoHomeIndianMedia fiasco?

From tweets by outraged citizens voicing concerns over the coverage being insensitive (yet again), to it being inaccurate, Twitter hasn’t stopped buzz...

News Republic does not compete with branded news apps, it complements them: Shafi Saxena

Shafi Saxena, Chief Brand Officer of mobile media publishing app News Republic on entering the highly competitive mobile market of India and how the a...

CCI puts Flipkart, Amazon, Snapdeal under 'Price Discount' scanner

Media reports suggest that CCI is now evaluating if 'price discount' agreements between manufactures and distributors are anti-competitive in nature o...

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head

Agrawal will be responsible for overall sales and revenue generation for the channel. She will work closely on creating new revenue streams and opport...

140 channels not following TRAI’s ad-cap rule

Some of the top news channels not abiding by the directive include India TV, ABP News, CNN-IBN, Aaj Tak, CNBC TV-18, NDTV 24X7, Headlines Today and Ti...

I like Rajdeep, but enough is enough: Jawhar Sircar

Jawhar Sircar, CEO of Prasar Bharati posted a hard-hitting reaction on Facebook in response to veteran journalist Rajdeep Sardesai's harsh criticism o...

IPL 8 sees a 9% growth in brand ads in 4th week

Data from TAM Sports indicates that 81 brands advertised during the fourth week in comparison with 74 brands in week 3 of IPL

Week 17 RAM Ratings: Radio City maintains lead in Mumbai and Bangalore

Fever FM and Radio Mirchi continue to lead in Delhi and Kolkata respectively

1 Year Of Modi Govt: Radio sector no longer in limbo

From 'Mann Ki Baat' to Phase III auctions, we look at how Modi-led BJP govt approaching one year in power, has taken measures to cure the ailing radio...

Durga Raghunath joins Zomato as senior vice-president

Raghunath will also closely work with the founding team at Zomato on key aspects of some of the new businesses which Zomato has already announced it w...

Apollo International calls for a Public Relations pitch

Through public relations, the company aims to reach end-user audiences and stakeholders, which are the Logistics Industry on the whole and PE investor...

NDTV Prime starts new weekly series Prime Frequency

The show will be hosted by Alok Mathur every Tuesday at 9 pm and will feature popular music personalities in candid conversation