Michael Wall to step down as Global CEO Lowe as Interpublic creates Mullen Lowe Group

Alex Leikikh, previously Mullen’s CEO, has been named Worldwide CEO of the new Mullen Lowe Group. Michael Wall, the Lowe and Partners CEO, has decided...

Brands make merry on Mother's Day

As brands ride the Mother’s Day wave through promotions, Amazon, Archies, Samsung, Maggi, Little Kangaroos & others launched short online videos

Dentsu launches global trading desk AMNET in India; appoints Sumit Aggarwal as Country Head

AMNET will provide real-time insights through digital technology and Big Data gathering to help understand the consumers' on-line behaviour. Salil Sha...

Growth in Automobiles, BFSI, FMCG, Healthcare, Retail to fuel ad spends?

Sectors that will see a growth in FY2016 include industries like automobiles, BFSI, Chemicals, FMCG, Energy, Healthcare, IT, Infrastructure, Pharmaceu...

Myntra goes big on all-mobile transition, announces date

This past weekend, Myntra shot a mailer to all its consumers announcing the final date of the major leap. The fashion e-commerce store confirmed May 1...

Rajesh Upadhyay joins Hindustan as Head, Digital Content

He will report into Hindustan’s Editor-In-Chief Shashi Shekhar

Arun Jaitley hosts yet another media gathering

This is for the second time in a fortnight that FM Jaitley has hosted a gathering of media personalities. The guest list this time included names like...

DD Purkayastha, Rajiv Verma join INMA Board of Directors

Mark Challinor, who is the MD of UK-based Media Futures Ltd, was elected president for a two-year term. Also, retiring from the INMA Board of Director...

IPL 8: How much does ROI matter to brands?

Despite high ad spends, brand recall for certain brands has been low. We find out if ROI is the only factor that drives ad spends on IPL…

TV channels line up special programming to celebrate Mother's Day

Just as brands take the opportunity to connect with consumers on Mother’s Day, TV channels are not far behind