ZenithOptimedia bags media duties of Junglee Games

The agency will manage all aspects of Junglee Games' media planning, advisory and buying across print, TV, digital and outdoor; the high-intensity mul...

Adfest unveils first speaker sessions for 2015

Adfest will host 20 speaker sessions for three days starting March 19 in Pattaya, Thailand

Indian AdEx to rise by 12.6% in 2015: Group M report

GroupM's biannual advertising expenditure futures report, This Year Next Year (TYNY), forecasts India's advertising investment to reach an estimated R...

Madison Media Sigma bags DHFL account

The account size is estimated to be Rs 50 crore and the account will be handled out of the agency’s Mumbai office; Madison Media Sigma won following a...

iProspect Communicate 2 wins AEGON Religare's social media account

iProspect Communicate 2 already handles search engine marketing and search engine optimisation domains for the life insurance company; the agency will...

GroupM's AdEx alert to print & OOH; digital at all-time high

CVL Srinivas, CEO, GroupM South Asia and Prasanth Kumar, CEO Designate Mindshare South Asia, slice and dice the TYNY forecast numbers to throw light o...

How Coke's Facebook campaign drove consumption in tier II, III cities

The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers

Suzuki Motorcycle records 20% increase in sales in January 2015

The two-wheeler company sold 33,405 units in January 2015 against 27,825 in January 2014

Where is the sense of the brand if you have to constantly give out discounts?

"You are investing so much in marketing, communication and image building, and on the other hand, you are making sure you products are available at ha...

How Coke's Facebook campaign drove consumption in tier II, III cities

The campaign aimed at influencing teetotalers and positioning Coke as the preferred refreshing drink during summers