Guest Column: Marketing to educated, tech-savvy & hyper connected youth

This generation of youngsters is cynical, choosy and can spot a hard-sell from a mile away. Getting them interested means a brand needs to speak with...

Subhash Chandra to speak on entrepreneurship in a special episode of Dr Subhash Chandra Show

Chandra will address over 200 budding and established entrepreneurs as well as management students from Welingkar Institute of Management Development...

5-Star’s Ramesh & Suresh in a campaign with 9XM’s Bade-Chote

In a latest brand integration campaign, 5-Star’s Ramesh and Suresh will be seen in an advertisement with Bade-Chote of 9XM

Sambhaav Metro’s Kiran B Vadodaria elected President of INS

P V Chandran (Grihalakshmi) is the Deputy President, Somesh Sharma (Rashtradoot Saptahik) is the Vice President and Mohit Jain (Economic Times) is the...

DNA's Tejash Kothari joins BBC

His new role includes marketing for BBC World News and BBC.com in India, as well as BBC World Service in Asia

Revisiting print industry upheavals in South India

Good tidings in the print industry are yet to arrive and publishers are counting on 2015 for fresh revival

Week 52 ratings: Except SAB TV and Life OK, all top Hindi GECs see a fall

Star Plus' ratings dropped from 637 million GVTs in week 51 to 596 million GVTs in week 52. Zee TV too saw a big dip as it recorded 427 million GVTs f...

Subhash Chandra to speak on entrepreneurship in a special episode of Dr Subhash Chandra Show

Chandra will address over 200 budding and established entrepreneurs as well as management students from Welingkar Institute of Management Development...

5-Star’s Ramesh & Suresh in a campaign with 9XM’s Bade-Chote

In a latest brand integration campaign, 5-Star’s Ramesh and Suresh will be seen in an advertisement with Bade-Chote of 9XM

Competition & fragmentation define kids’ genre in the South

Leading broadcasters & advertisers from South India speak on the vibrancy and the significance of kids’ channels, a genre performing exceedingly well...