Tata Sky woos South Indian customers with 3 new TVCs

Conceptualised by O&M, all three TVCs are built on local insights, featuring Southern stars Sudeep and Mahesh Babu

India's 1st Red Bull Flugtag witnesses over 35,000 spectators

22feet Tribal Worldwide successfully executes digital campaign for Indias 1st Red Bull Flugtag

Automakers struggle to strengthen sales this festive season

Car sales dropped by 1.03% in September, halting four straight months of expansion in the automotive industry and the festive season has so far failed...

exchange4media set to honour IMPACT Person of the Decade

As exchange4media's IMPACT magazine completes 10 eventful years in the industry, the Group expands the scope of its flagship property, the IMPACT Pers...

Video: Fusion of creativity & technology can be very liberating: Michael Wall

"Creative thinking applied with technology can create provocative, rewarding, successful campaigns," says Michael Wall, Global CEO, Lowe & Partners

Guest column: Brand Hacktivism: A weapon of brand destruction

Brands need to recognize the power of brand hacktivism and develop integrated social media strategies to diffuse negative sentiments on social media o...

Charulata Ravi Kumar joins Razorfish India as CEO

Kumar's 25 years of experience includes stints with WPP and Lowe as well as establishing her own successful innovation and leadership skills consultan...

Maha Elections on social media: BJP outshines the rest

Continuing its streak as social media warhorse, BJP has created more engagement on social media platforms than other parties in terms of mentions and...

Flipkart Big Billion Day Sale: So near yet so far

Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the b...

Open Magazine appoints Mohit Hira as CEO

Hira was promoted as CEO, Hungama Digital Services in January 2014

ABC verdict on print wars: HT ahead of TOI in Delhi

While both dailies saw a decline in overall circulation numbers as indicated in the current survey, HT is ahead of TOI by 76,200 copies

LIV Sports bags exclusive rights for UEFA Euro 2016 Qualifiers

Viewers can watch the LIVE telecast of the qualifying tournament for $ 3 per match. The video-on-demand content will include match highlights, goals,...

Bhupendra Chaubey quits CNN-IBN

Veteran TV journalist and executive editor at CNN-IBN steps down, say industry sources.

CNN named No.1 international news brand in India & APAC by Ipsos Affluent Survey

CNN is consumed by more affluents in APAC in all daily, weekly and monthly metrics, as well as on all platforms of TV, online and mobile, as per the s...

Flipkart Big Billion Day Sale: So near yet so far

Flipkart communicated how it wanted to achieve a billion order sales mark, but did not make its consumers a part of that story; and in that lies the b...

Guest column: Brand Hacktivism: A weapon of brand destruction

Brands need to recognize the power of brand hacktivism and develop integrated social media strategies to diffuse negative sentiments on social media o...