Tree Design wins advertising mandate for Eddy Tablets

Launched by Metis, an education solutions company, the tablet is Android-powered kids' learning tablet, focusing on educator selected learning content

Today's Neanderthal-style marketing destroys value

Marketers & agencies are putting the very survival of their brands at risk with a fundamentally broken, wasteful, increasingly irrelevant marketing mo...

Flexible yet focused: The media mix that worked wonders for Luxor

A smart mix of TV & print has given Luxor the winning edge in the urban as well as the up and coming cities of India, creating a strong brand presence...

EY releases its 10th Capital Confidence Barometer for the M&E industry

More M&E companies expect to pursue acquisitions in the next year than at any time in the last two years. Readily available credit and financing, high...

President of India Pranab Mukherjee joins Twitter

So far the account has gained around 34,000 followers. Prime Minister Narendra Modi in his welcome tweet said, "Welcoming @RashtrapatiBhvn to Twitter!...

Crosshairs Communication bags PR & SM mandate for Deutsche Bank Urban Age Award 2014

The travelling award worth Rs 48 lakh was set up to recognise creative solutions to the problems and opportunities that face more than half the world’...

ET NOW gears up programming line-up to decode Budget 2014

Taglined 'The Big Reset', the programming includes content on key sectoral expectations & economic imperatives. Economists Bibek Debroy and Mythili Bh...

MIB extends FM migration GOPA till March 31, 2015

With the Govt yet to announce its decision on TRAI's recommendations on the Phase III migration, radio operators are concerned about when they will ge...

Chandramohan Mehra quits SBI Life, intends to join entertainment industry

Mehra, Country Head - Emerging Business, SBI Life Insurance, has quit the company after a stint of eight years. Sources confirm that he is set to join...

IBM’s Virginia Sharma joins LinkedIn APAC as Director, Marketing

Sharma quit IBM after a 15-year stint. In her new role, she is responsible for building a high impact team across APAC to develop digital demand gener...