Bates CHI & Partners win the mandate for Dalmia Cement

Bates CHI was chosen after a multi-agency pitch. Other agencies in the race were DDB Mudra and a local agency

Enjoying the drive with Volkswagen: DDB Mudra West's new ad campaigns

Taglined 'Enjoy the Engineering,' the campaign was conceptualised to bring alive that unique strength of Volkswagen: the engineering, in a tone and ma...

Honda launches 'Step-Up' campaign for Activa 125

New TVC shows how Honda is carrying forward the legacy of Activa by further strengthening and expanding its foothold through the new two-wheeler in a...

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direc...

Havas Sports & Entertainment launches FANS.PASSIONS.BRANDS study to decode 'global fans'

The new framework will provide brand marketers with new tools, insights and fan clusters based on context and activators and how these foster differen...

Media planners keenly anticipate Pitch Media BrandOmeter 2014

With insights and viewpoints of more than 50 stakeholders, this annual study will highlight the six critical parameters to be considered before decidi...

BlackBerry launches Z3 smartphone in India priced at Rs 15,990

BlackBerry Maps have been launched for the first time for BlackBerry users in India with this budget smartphone. Users would be soon able to access ar...

The Start-Up game: Essential checklist

Fresh ideas, contextualized planning, loyal customer base among others are the critical factors that can transform start-ups into success stories, sa...

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direc...

Devendra Garg to exit Dabur India

Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources

Dainik Bhaskar launches finance website Moneybhaskar.com

Core TG is stock & commodity investors, small and medium business entrepreneurs, retailers & working professionals. The website is being launched init...

FIFA Tracker: India was the most engaged country on FIFA's official Facebook page

As per social media insights put together by Maxus Insights-Radian6, flourishing Facebook brand pages from India were Nokia, Reliance Industries, Suns...

Cheil Worldwide SW Asia appoints Rahul Nanda as SVP – New Biz, Digital

With this appointment, Cheil reinforces its digital offering. Nanda, who joins in from Webchutney, will lead the growth & expansion of the agency’s in...

Zee New Media's Ditto TV partners with Al Jazeera

Ditto TV has already partnered for content with IndiaCast, Multi Screen Media, Bennett Coleman & Co, TV Today Network, BBC, Turner India among others

Subscription, revenue sharing continue to haunt broadcast industry

Even as the final phase of digitisation is set to be completed by year-end, the broadcast industry is still looking for resolution of some issues, inc...

STAR India sharpens its focus with STAR ADSHARP offering; marketers optimistic

Marketers see the introduction of STAR India's new technology offering, which aims to leverage the focused targeting market, a move in the right direc...

Devendra Garg to exit Dabur India

Devendra Garg is to exit Dabur India, where he is currently Senior Executive Director, Consumer Care Business, confirm highly placed industry sources

Cheil Worldwide SW Asia appoints Rahul Nanda as SVP – New Biz, Digital

With this appointment, Cheil reinforces its digital offering. Nanda, who joins in from Webchutney, will lead the growth & expansion of the agency’s in...