Videocon d2h’s new brand campaign highlights Indian values

Videocon d2h has roped in actor Parineeti Chopra as the new face for the brand. The campaign will showcase Videocon’s technologically advanced recorde...

Indiabulls Housing Finance celebrates the spirit of the hardworking Indian

Conceptualised by Grey Mumbai, the campaign depicts the consumer’s emotional journey during the process of seeking and obtaining a home loan approval

Interactive Avenues, Grey Digital, PHD, ibs, Red Fuse shine @exchange4media’s IDMA 2014

Interactive Avenues leads the metals tally with 9 awards; Grey Digital declared Best Digital & Social Media Agency of the Year; Red Fuse is Best Mobil...

Arnab, Rajdeep, Uday Shankar, Piyush Pandey to dissect poll coverage @RedInk Awards

Media will turn the spotlight on itself as Arnab Goswami, Rajdeep Sardesai & other senior journalists, along with Uday Shankar & Piyush Pandey discuss...

Prem Kamath puts in his papers at STAR India

Kamath, Executive Vice President & General Manager, Channel [v] and Star Pravah at STAR India, has decided to move on from the organisation. He is cur...

Guest Column: Brands & the essentials of a digital media campaign

Windchimes lists the important factors on which the success of a brand’s digital media campaign depends & which communicate a campaign message that no...