MEC retains media duties of Nivea

Nivea from Beiersdorf had called for a media pitch earlier this year. MEC, who has been handling the media duties for the account since 2006, has reta...

Guest Column: With Modi at the helm, first 100 days will be interesting: Srinivasan Swamy

As NaMo takes charge as the 15th Prime Minister of India, expectations are immense. The next six weeks will be critical, when he plans his first Union...

Ad spends in consumer durables & FMCG sectors to rise with the new government?

The general sentiment is upbeat post the NDA win. But will it result in positive consumer sentiment, higher sales and ad spends in consumer durables &...

Great Indian Marketing Weekend 2014 to be hosted by exchange4media and Nurture Talent

GIMW 2014 will include events like marketing hackathon, mentoring sessions from marketing professionals, marketing workshops, networking and case stud...

Battle of the instant messaging apps; will WhatsApp still be the king?

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged...

Prakash Javadekar is new I&B Minister

Prakash Javadekar is the new Minister for Information and Broadcasting in the just sworn-in Modi Government. He has also been given charge of the Envi...

Vivid: How Indian and Pakistani media helped nations rediscover peace

Sharif attending Modi's swearing-in ceremony, a positive step towards improving bilateral ties, was also largely aided by media participation from bot...

Avinash Kaul joins IBN18 network as CEO

Kaul had ended his four-year stint with Times Television Network earlier this year, where he was CEO, ET Now, Zoom, and Times Now. Kaul is a broadcast...

OOH industry buoyant after landmark NDA win

A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH e...

#FutureProof: PMO appointment shows how Modi Sarkar is different

Rohit Bansal applauds the appointment of Nripendra Misra as principal secretary to Prime Minister, shedding light on Misra's diverse repertoire and Mo...