Samsung goes to the Oscars, again

Samsung revealed some smart marketing moves, making the most of the 86th Academy Awards event, and also unveiled its new brand campaign, 'One Samsung'...

Ad Club Madras' Maddy Awards on March 28; new categories introduced

Noticeable new additions in categories include TVC Craft, Integrated Campaign, Media Innovation and a special category of grand winners - a winner amo...

I'm not pessimistic that we're going to have 'measurement dark period': Sam Balsara

The Chairman and MD, Madison World is optimistic about the Govt giving TAM time to continue till BARC is active and is confident that measurement in s...

Sports mktg spends grew two-fold between 2008 & 2013: SportzPower-GroupM ESP report

As per the India Sports Sponsorship Report 2014, total sports mktg spends, which stood at Rs 21.39 bn in 2008, rose by 92% to Rs 41.1 bn in 2014. Spen...

Our users are our biggest brand ambassadors: Deepinder Goyal

User reviews & ratings provide the necessary information that builds a sense of credibility. Our active engagement with users help us get valuable fee...

Prabhu Chawla's 'Sachchi Baat' now on India News

Chawla's signature talk show airs on India News on Sundays and Mondays at 9.30 PM and 3.30 PM, respectively. The show was earlier telecast on IBN7 as...

ETV appoints S Divaakar as National Ad Sales Head for Kannada news channel

S Divaakar took charge from March 3, 2014 and is based in Bangalore. His mandate is to supervise the overall revenue growth at the national level. He...

Vivid: In defence of the Defence Minister

It would be wrong to squarely blame AK Antony for the state of affairs in India's defence forces, says exchange4media's Annurag Batra, adding that it...

MSLGroup in India adds six new clients to its kitty

MSLGroup will be handling brand communications for Tata Motors, Changi Airport Group, Monster Energy Drink, Videocon D2H, Sobha Developers & Kinetic G...

ETV appoints S Divaakar as National Ad Sales Head for Kannada news channel

S Diavaakar is appointed as the National Ad sales Head by ETV for Kannada news channel. He will handle the business side of the channel. Read on to kn...

"Visibility, contextual targeting, impactful creatives keys to great OOH campaigns"

What makes an OOH campaign great? Is it the location? Or some unique & out-of-the-box idea? Or is the execution & how it connects with the audience? M...

My FM Jiyo Dil Se Awards II winners felicitated in Indore

The Awards acknowledge & honour the hard work & commitment of the common people towards betterment of the society and highlights their determination a...

Star Gold announces high profile movie acquisitions for 2014

The network has strengthened its movie library by acquiring anticipated films of Salman Khan, Ajay Devgn, Ranbir Kapoor and Hrithik Roshan

Ten Sports inks broadcast & sponsorship rights deal with Sri Lanka Cricket

The seven-year deal will run through till March 2020. This includes multi-platform media and sponsorship rights globally